SECTION Z : GROUP 2 ANKITA GARG (191127) DHIREN PATEL (191137) ISHAN JAIN (191141) PAYAL SAMANTA (191156) RANGOLI

JAIN (191162)

HUTCH CAMPAIGNWherever you go our network follows

VODAFONE S DELIGHT and EVERYBODY S WELCOME CAMPAIGN

REBRANDING CAMPAIGNChange is good Happy to Help

SPONSORSHIPS & EVENTS

ZOOZOO CAMPAIGNVAS Make the Most of Now 3G SuperHero

Vodafone 3G Campaign Introduction of Pug named Cheeka Essar Acquisition Enters India: Maxtouch
1992
2001 2005

Acquired by Vodafone : 67% Stake

2011

2009
2007

2003

2000

Turns Pink!!

Rebranding Campaign

Introduction of Zoozoo

Converted to Orange: Hi Campaign

HUTCH CAMPAIGN

The Hutch network was personified as the adorable pug dog following the cute little owner

TV
Wherever You Go Our Network Follows You ADS HUTCH PUG.wmv

CELEBRITY ENDORSEMENTS
Rahul Dravid- to attribute trust and dependability to the Hutch Brand Irfan Khan

OUTDOOR
Hoardings Billboards

REBRANDING CAMPAIGN- Brand Transition

CHANGE IS GOOD HUTCH IS NOW VODAFONE

LOGO CHANGE
Red: For the passion and spirit. Rock Solid: dependable and empathetic Restless: always challenging to improve and being funny.

TV
24 Hours Road Block ON Star TV Network The commercial shows Hutch dog moving out of pink house and moving into red house. HUTCH TO VODAFONE.wmv The tagline Hutch is now Vodafone was translated in multiple

Print
Supplementary with TV ads across all main newspapers

Internet
Website Makeover from pink to red

Outdoor
Message appeared in 150 towns & in 400,000 shops Hoardings, billboards& kiosks

Radio
New jingle- New upbeat version of the same Hutch sound

languages

HAPPY TO HELPVodafone Customer Care Service

Symbolize a mobile phone customer care service as willing and eager to help as the little pug HAAPY TO HELP.wmv

Vodafone kick-started Happy to Help , in Kerala, to help bring relief to commuters during heavy rains. Vodafone ushers were stationed with huge umbrellas at major railway stations in Kerala to help people to and from the platforms.

PUG to ADULTS to ZOOZOOS

INTEGRATED PLAN
TV
25different aired during IPL2 ZOOZOO RECHARGE Ad.wmv

Print
Supplementary with TV ads across all main newspapers

Outdoor Sponsorships- IPL2

Hoardings, billboards& kiosks

Internet
Social Networking Sites : Facebook Fan Page Downloadabe ringtones, videos,etc Microsites: What kind of Zoozoos are you?

Zoozoo Merchandise

VODAFONE THE 3G SUPERMAN

TEASER ADS

Vodafone posted interesting message on their Facebook page which indicated a campaign that featuring ZooZoos describing about a flying object which eventually turns out to be the 3G Superman

INTEGRATED PLAN
TV ads- Teaser ads and 3G Superman Vodafone 3G ad Zoozoo.avi Internet Social Networking Sites Youtube Print Supplementary with TV ads across all main newspapers

OOH : Super Weeks

Email Super Week in Mumbai Cricket Super Week in Mumbai SUPER ZOOZOO in DLF, Saket and Ambience Mall

Branding on buses Cricket Super Week in Hyderabad

40 ft tall 3D Super ZooZoo cut out using LED lights on glasses and the Super ZooZoo smashing the wall deployed in Ahmedabad and Delhi.

Hoarding

A series of hoardings deployed with creative using 3D effect wherein 'Super' ZooZoo was breaking the wall in parts and in the last creative emerges at the Superman.

VODAFONE DELIGHTS

Vodafone is promoting Delights , a world of exclusive deals and discounts, with a TV advertising campaign featuring school girls in black and white films. Classroom , Cycles and Annual Day show the emotional response associated with receiving special gifts.

RESULTS
Videos had 3 million hits in 3 weeks Most watched viral videos for 2 weeks 88% awareness of the re-branding, a day after 24 hour road block on Star TV network 327, 660 fans on the Facebook fan page

SPONSORSHIPS- BIGG BOSS

Vodafone Bigg Boss Voice SMS competition : Vodafone mobile subscribers can ask a question to their favorite Big Boss House Mate during BiggBoss 3 Vodafone Bigg Boss Ask Question to BiggBoss5 housemates

RACE TO FAME CONTEST- October 2011

One of the winners of the Vodafone Race to Fame contest with Lewis Hamilton and Jenson Button VODAFONE RACE CONTEST.wmv

Date : 28th October, 2007 Prize Money = $ 160,000 Celebrity Marathoner : Javed Jaffrey

CONCLUSION
IMC APPROACH OF VODAFONE CAMPAIGNS

ISHAN JAIN RANGOLI JAIN ANKITA GARG PAYAL SAMAN

DHIREN PATEL