UNIVERSITY OF PUTHISASTRA

LECTURER: SREANG KIMLEE SUBJECT: MARKETING RESEARCH Group: 6

1. 2. 3. 4. 5. 6.
5-Jan-12

7. 8. 9. 10. 11.

HOW MARKET RESEARDH HELPS P O R TA K A B I N T O R E M A I N AT T H E C U T T I N G EDGE

1. 2. 3. 4. 5. 6.

(Introduction) Portakabin Primary

Secondary

(Product Development) (Conclusion)

5-Jan-12

(Introduction)

( )

Donold Shephard

accommodation ( ) - Market Share 5-Jan-12

UK

UK

EU

Portakabin (Understanding the Portakabin Market)

A.
complex and diverse need) I. .

(broad customer &

(not want to relocate) .

II.

(Easy-clean surface)

III.

5-Jan-12

(Child-level windows)
/
4

Portakabin

(Understanding the Portakabin Market) (Cont.)

seekers , Portakabin

Quality Product: healthy and pleasing work environment Completed on time:

B.

Within designate budget :

(Competitive

Market)

(existing customer)

5-Jan-12

(attract new costumers)

(Understanding the Portakabin Market) (Cont.)

Portakabin

C. Service)
/

(Value Added: One Stop Shop

(Design the layout of building) .

and security system

or buying a building)
5-Jan-12 from network)

. climate control, fire (extra support)

(peace of mind while hiring

on air (feature and benefit available

6

(Understanding the Portakabin Market) (Cont.)

Portakabin 
Bus Growth Change Direction Need Change

Portakabin

Tech Devel

Portakabin Extensive Market research of competitors)

5-Jan-12

(stay ahead

(Develop new & innovative

Primary (Primary Research)

MR:
1. 2. (Positioning new product value Research: Primary services) Qualitative: (fact, feeling, opinion) Quantitative: (statistic,
5-Jan-12

Primary

Secondary

. (existing & future customers) . development and adding ( , , ...)

Data

figure)
8

(data analysis)

Primary (Primary Research)

Quantitative,

Portakabin . (Design solutions to

clients needs)

Ex: (employee &customer)

5-Jan-12

(high level satisfaction: Work Environment)

Secondary
, Govt,

Secondary/Desk Research:
internet I. II. Ex: Portakabin (create new product)

Competitive Edge (give competitive edge) secondary survey

Gallup Management Journal Survey (GMJ Survey)

10

5-Jan-12

. 1. Ultima Vision Building

Secondary (Cont.) 2. Portakabin Solus Building

GMJ Survey
(Work Environment)

(Employee) ,

1. Engaged: (31%)

11

5-Jan-12

Secondary (Cont.)
, ( , (

2. Not-Engaged: (52%)
)

3. Active-Disengaged: (17%)
)

12

5-Jan-12

.
Research Wealth of info

(Product Development )
Customer Satisfaction, Portakabin

Portakabin use a number of processes to ensure that it can provide high levels of service and high quality products:

Offer further added value option in product range

Develop effective service to meet key need of customers

Research and development of new product ideas and added-value solutions Effective strategies for marketing and sales aimed at specific market segments Quality assurance and quality control procedures to ensure a high 1/22/2012of service and product quality 13 level

(Product Development )

 

reliability of suppliers and levels of service to ensure that materials and supplies arrive on time and to a high level of quality Portakabin has used the data obtained from the market research to develop two new products to meet customers needs. The buildings have features that take account of the research

 Assessing

1/22/2012 Group 6

14

(Product Development )

 

The added features are product extensions. Product extensions: changing an existing product in some way to prolong its life cycle.

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15

.


(Conclusion)

Portakabin has tried its best to maintain its position as a market leader in UK being manufacturing firm. It used several important techniques: 1. Understanding the Portakabin market 2. Conduct Primary and Secondary market 3. Get into product development to satisfy customers need
16

1/22/2012

INDEX

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INDEX

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INDEX
/ (Design the layout of building)

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19

INDEX

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