Priya Sarthak Aniruddha Aakanksha

2/18/2012

Presented By: PRIYA| SARTHAK| ANIRRUDHA| AAKANKSHA

 Founded 1 July 1955 Headquarters Mumbai, Maharashtra, India Area served -Worldwide Type: Public Ltd company Industry : Banking, Financial services Key people Pratip Chaudhuri (Chairman) Products: Credit cards, Consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, wealth management By: PRIYA| SARTHAK| Presented
2/18/2012 ANIRRUDHA| AAKANKSHA

 Revenue: US$ 32.44 billion (2011) Profit US$ 2.34 billion (2011) Total assets US$ 369.56 billion (2011) Total equity US$ 18.71 billion (2011) Owner(s) Government of India Employees 222,933 (2011) Website www.statebankofindia.com
Presented By: PRIYA| SARTHAK| ANIRRUDHA| AAKANKSHA

2/18/2012

 The roots of the State Bank of India rest in the first decade of 19th century, when the Bank of Bengal, was established on 2 June 1806. Bank of Bombay (incorporated on 15 April 1840) & Bank of Madras (incorporated on 1 July 1843). All three Presidency banks were incorporated as joint stock companies and were the result of the royal charters.

Bank of Bengal
2/18/2012

Bank of Bombay
Presented By: PRIYA| SARTHAK| ANIRRUDHA| AAKANKSHA

Bank of Madras
4

 The Presidency banks amalgamated on 27 January 1921, and the reorganized banking entity took as its name: Imperial Bank of India. The Imperial Bank of India remained a joint stock company. Turning point in the history of State Bank of India The launch of the first Five Year Plan of independent India, in 1951. The Plan aimed at serving the Indian economy in general and the rural sector of the country, in particular.

The All India Rural Credit Survey Committee proposed the take over of the Imperial Bank of India. Subsequently, an Act was passed in the Parliament of India in May 1955. As a result, the State Bank of India (SBI) was established on 1 July 1955.
Presented By: PRIYA| SARTHAK| ANIRRUDHA| AAKANKSHA

2/18/2012

 Later on, the State Bank of India (Subsidiary Banks) Act was passed in 1959. The Act enabled the State Bank of India to make the eight former State-associated banks as its subsidiaries. The eight banking subsidiaries are:
State Bank of Bikaner and Jaipur (SBBJ) State Bank of Hyderabad (SBH) State Bank of India (SBI) State Bank of Indore (SBIR) State Bank of Mysore (SBM) State Bank of Patiala (SBP) State Bank of Saurashtra (SBS) State Bank of Travancore (SBT)

it offers various services including merchant banking services, fund management, factoring services, primary dealership in government securities, credit cards and insurance.

2/18/2012

Presented By: PRIYA| SARTHAK| ANIRRUDHA| AAKANKSHA

 Brand name SBI Bank has earned a reputation in the market over the period of time (Being the oldest bank in India tracing history back to 1806). Market Leader SBI ranks at 363 in 2009 Fortune Global 500 list, and ranked 150 in2009 Forbes Global 2000 & 292 globally in Fortune Global 500 list in 2011. Wide Distribution Network Excellent penetration in the country with 21,500 branches including the associate banks.

2/18/2012

Presented By: PRIYA| SARTHAK| ANIRRUDHA| AAKANKSHA

 Diversified Portfolio SBI Bank has all the products under its belt, which help it to extend the relationship with existing customers Bank has umbrella of products to offer their customers, if once customer has relationship with the bank. Government Owned Government owns 60% stake in SBI. This gives SBI an edge over private banks in terms of customer security

2/18/2012

Presented By: PRIYA| SARTHAK| ANIRRUDHA| AAKANKSHA

SBI carried out various marketing initiatives to enhance its reach such as: Segregating and targeting existing high value customers. Cross sales of other products Setting up call centers and outbound sales force to secure new customers. Database marketing to pursue large and medium sized corporate government and trade finance customers. This expected to draw increased revenue from cross selling, lower costs and increased customer loyalty. .
2/18/2012 Presented By: PRIYA| SARTHAK| ANIRRUDHA| AAKANKSHA 9

Aggressive Marketing to improve its reach, e.g. aggressive marketing through print and television media

 SBI also introduced various other ways of reaching out to customers like extension of hours of work. SBI increased daily working hours by two hours and Sunday banking. SBIs new strategy will be to send his own marketing men to the doors of prospective customers rather than waiting for the customers to come to its doors

2/18/2012

Presented By: PRIYA| SARTHAK| ANIRRUDHA| AAKANKSHA

10