Professional Documents
Culture Documents
Introduction
H & M Hennes & Mauritz AB is a Swedish retail-clothing company, known for its fast-fashion clothing It has over 2,300 stores in 43 countries It is ranked the second largest global clothing retailer It leads over third largest global clothing retailer, United States based GAP Inc. The design team in the companys Sweden office controls the steps of production, and production is mainly outsourced to approximately 800 factories in Europe and Asia.
These facilities are used for horizontal division of labour rather than being integrated
Unlike Inditex, H&M marketed its clothes under numerous labels or concepts to different customer segments
H&M also tended to have slightly lower prices than Zara It refurbished its stores less frequently than Zara
It's the size of manufacturers they are now expected to work with that has caught foreign retailers in a bind SMEs are defined as those whose initial investment in plant and machinery is between Rs 25 lakh and Rs 5 crore Anonymity regarding uniform quality standards Tough competition from international fashion brands in India such as Tommy Hilfiger, Esprit and Spanish brands Zara, and Mango.
India has only 4 ZARA outlets all over India compared to 9 outlets of ZARA in Beijing itself !!!!!