Presented To:Prof.

Jitendra Singh Chouhan

Presented By:Vikas Pal Lohit Shende 1 Hitesh Chand

 First commercial flight in India was made on February

18, 1911. Tata Services became Tata Airlines and then Air-India. In 1953, the government nationalized the airlines, and created Indian Airlines. JRD Tata remained the chairman of Air-India and a director on the board of Indian Airlines.

Political:

Govt. is not stable. modernization of airports Entry barriers for new players Disposable income is increasing GDP is expected to grow up to 9% Rising fuel cost

Economy: Contribution to economy

Social:

Developments in airport cities Employment opportunities Safety regulation Satellite based navigation system
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Technology: growth of electronic ticketing

 It is owned by the

It is parent company of the

Bangalore based United Breweries Group. Mr. Sanjay Agrawal is the CEO of Kingfisher Airlines. Kingfisher Airlines serves 63 domestic destinations and 8 international destinations. Kingfisher operates more than 375 daily flights. A Fleet of 66 Aircrafts.

airline is Gurgaon-based InterGlobe Enterprises Former US Airways EVP Marketing and Planning Bruce Ashby is CEO of IndiGo. IndiGo operates to 31 destinations in India and 5 international destinations. IndiGo operates more 275 daily flights. It has a fleet of 48 Aircrafts
Source: goindigo.in

Source: flyKIngfisher.com

 Kingfisher Airlines was

established in 2003. It was founded by Mr. Vijay Malya. The airline started operations in 9 May 2005 from Mumbai to Delhi. It started its international operations on 3 September 2008 by connecting Bangalore with London.
Source: flyKIngfisher.com

IndiGo was established in

year july 2006. IndiGo was founded by Rakesh Gangwal and Rahul Bhatia. Its commenced operations on 4 August 2006 with a service from New Delhi to Imphal via Guwahati. it was announced to begin international services on 1 September 2011
Source: goindigo.in
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 Kingfisher Airlines

"IndiGo is a very

will have 'Fly the Good Times' approach and this will reflect in the experience we will offer to passengers.
Source: flyKIngfisher.com

quality conscious airline and passenger safety is paramount to our company's mission and values,"
Source: goindigo.in
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(UB Group)
Fertilizers: Mangalore Aviation Hotels BPO IT

(Interglobe)

Chemicals & Fertilizers Limited Aviation Engineering (Dream Builders) International Trading Beverage Alcohol

Source: DGCA

 Kingfisher Airlines is the first carrier

A single passenger class. Single type of airplane to reduce

in the country to offer live in-flight entertainment.

Kingfisher Airlines Ltd and Dish TV

training and service cost.

No frills such as free food/drinks,

have joined hands to provide live inflight entertainment on Kingfisher aircraft.

The service would enable airlines

lounges.
Emphasis on direct sale of ticket

customers to book air travel ticket after securing ngpay application on their GPRS-enabled mobile handsets.
On the promotional front, Kingfisher

through Internet to avoid fee and commissions paid to travel agents.

Employees working in multiple roles.

has signed up the latest diva of Bollywood Ms. Deepika Padukone as the Brand Ambassador.

 Luxury travel to

Affordable travel On time arrivals. Customers loyalty. Cuisines are not

multiple destination Flying to key destinations across the country. Finest cuisine with variety. Brand new fleets of airbus A-320s & ATRs

included in flight fares. Use only one type of aircraft.

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 As per strategies

Kingfisher airlines, they are successfully able to target higher income group peoples but due to high operation cost they arent able to attract to target middle income peoples, which results in decreasing market share of 22.7% to 19%.

IndiGo has always

targeted middle income group by providing affordable air travelling, which has increase its market share and still growing.

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 First airline with full new

IndiGo has high brand

fleet of aircraft. Brand image with flamboyant personality of Mr. Vijay Malya. Unmatched in flight services. Exclusive terminal share deal Route rationalization

awareness and brand equity. Cost leadership: Successful implementation of low cost strategy. Highly efficient management that ensures high rate of ontime arrivals. Continuous innovation to improve on non price factors. Tie-up with hotels. Ease of ticket booking for customers
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 Highly priced for serviced

Scope of product

offer. Yet to break even High attrition at the top brass

differentiation is less Benefits of the innovations implemented by IndiGo to provide better services to the customers are shortlived, as these can be easily imitated by the competitors IndiGo is not exploring the untapped domestic air cargo market.
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 Under penetrated

IndiGo airlines have not ventured

domestic markets. International market. Untapped air cargo market. Expanding tourism industry.

into the huge air freight market which can contribute a sizeable portion of the revenue.

The flight densitnation of IndiGo airlines is limited .

The huge untapped international sectors. IndiGo airlines should focus on long haul aircrafts both for domestic and international sectors. The chartered flight services still remain an area not exploited by Indian aviation industry.

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 Existing operators. Infrastructure issue. Fuel price hike. Economic slow down. Huge competition from

ATF prices have increased

other Domestic and International players

radically since 2005. Foreign and private players often poach work-force of competitors. Extensive Government Interference can affect the accountability of the organization. Economic slow down The shortage of trained pilots, co-pilots and ground staff is severely limiting the growth prospects of all the airline companies.

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 Kingfisher airlines is

Indigo is moving towards

turning in Dog from Star because of high loss and decrease in market share in last few years, i.e. 1027 cores.

Star from Question mark due to increase in profit and market share in compare to any other company, profit of Indigo airlines in year Nov 2011 is 650 cores.

Source: Danik Baskar 17 Nov. 2011

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 Remove the flights from

IndiGo must increase its

low frequency routes. Looking at partnering with premium hotels. Try to focus on smaller aircraft . Avoid full-course meals, give snacks.

domestic operations. Extension to freight and chartered services Indigo require more experienced persons to handle its International operations.
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