Professional Documents
Culture Documents
Has encountered more than its fair share of controversy mainly concerning the handling of info it collects from its users Beacon Advertising Service informed users about friend activity outside facebook News Feed provides updates to friends about actions performed in facebook Was criticised for retaining information about users even after account deactivation
In 2008 launched a new series of privacy controls to sort people into groups and selectively grant access to parts of profile However, flaws were uncovered in Facebooks privacy controls
II. WHAT IS THE ROLE OF E-COMMERCE AND WEB 2.0 TECHNOLOGIES IN FACEBOOKS WIDESPREAD POPULARITY?
III. Describe the weaknesses of Facebooks privacy policies and features. What management, organization, and technology factors have contributed to those weaknesses?
The Beacon Program shared information that users had not explicitly intended to share. Handling of the News Feed feature updates on all friend activities overly invasive Information retention on account deactivation users had a hard time deleting their accounts
MANAGEMENT FACTORS
Management assumed that it had the consent of the users to share their personal information with advertisers Management utterly failed to grasp the extent to which the service violated its users privacy as well as the uproar such a service was likely to cause.
ORGANISATIONAL FACTORS
Social networking is a powerful medium and it must be used carefully to share information At the end of the day, the users are responsible for giving their personal information
TECHNOLOGY FACTORS
Biggest concern - Privacy and user controls over the information granted to facebook Beacon even after selecting opt-out, continued to send info to facebook Flaws in privacy controls as exposed by a Canadian technician