Presented by: syndicate-4 Devesh kanwar Kapil sharma Laxman singh Army institute of management and Manpal singh

technology greater noida

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AIRTEL -INTRODUCTION
Type Public (BSE, NSE: BHARTIARTL) Industry Telecommunications Founded 7 July 1995 (1995-07-07) Founder(s) Sunil Bharti Mittal

Headquarters New Delhi,

India Area served South Asian & African countries.

Satellite television Revenue 35,699.27 cr Profit 9,426.16 crore Total assets US$ 11.853 billion (2009) Employees 18,354 (2010) Website Airtel.in

Mission They will meet the mobile communication needs of our customers through : Error-free service delivery. Innovative products and services. Cost efficiency. Values They always put their customers first. They always trust and respect each other. They respect their associates as they respect each other. They work together through a process of continuous improvement

Innovation

Product and Services

Market orientation of airtel

Success Factors

Competitive Challenges
Getting a Disproportionate Share of New customers

Plan and Deploy network

Create alliance- IFFCO, Nokia association Build Relevance for its products and services- Network & affordability

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Build Capability to Make Scale an Advantage

Segmentation( consumer, trade) and segmented delivery Technology automation Building internal people capabilities like restructuring of the marketing team which was carried out recently.

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Delight current customers Build trust- lead simplification of tariff, customer touch points Drive innovation- Data and services like Mcommerce.

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Future Challenges
Mobile number portability (MNP) is a facility given by operators where a subscriber can move from one service provider to another without changing the number allocated to the subscriber. Thus, under MNP, a subscriber will have the option of retaining the same phone number issued by the old operator even with the new operator. To achieve the successful implementation of MNP, operators should consider carrying out a comprehensive cost-benefit analysis to ascertain whether or not the implementation of the technology would prove to be profitable for the operator.

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Possible Solution
Pricing: Depending on the market conditions/ competitors from cellular service providers and also to suit local conditions, there should be flexible pricing mechanism( either at central or local level.) Improvement in technology: Airtel should immediately shift to third generation switches by replacing its c-dot switches. This will improve the quality of service to desired level and provide simultaneous integration with the nationwide network. The special distribution of the transmission towers should be increased to avoid no signal pockets. Increased Focus: It should increase focus on low end customers.

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Future Strategies
Translate its expertise in Indian markets to other emerging economies. This could call for acquisitions globally. Technology leadership is a must Airtel must ensure that its reliance on GSM technology does not render it obsolete. Indian market inspite of being the worlds largest is still not matured. Opportunities abound in the hinterland which must be exploited.

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Thank You
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