AVIATION

OUTLINE

Overview of the Industry

Introduction to Jet Airways Segmentation, Targeting and Positioning 8Ps Recommendations

INDUSTRY OVERVIEW

SECTOR STRUCTURE

Fastest growing aviation industry

Private airlines account for more than75% share of the domestic aviation market India is the 9th largest aviation market in the world

GROWTH

Annual growth rate is 24%

Plan to develop around 300 unused airstrips The domestic aviation sector is expected to grow at 9%-10% to reach a level of 150-180 million passengers by 2020

LOW COST SERVICES

Kingfisher Airlines and Jet Airways have converted around half their capacity into low cost services
Jet Airways has also increased the number of low-cost seats in the system by around 50%

FACTS

Around 12 domestic airlines and 60 international airlines operational in India

Growth of airlines traffic in Aviation Industry is almost four times the international average Aviation Industry in India have placed the biggest order for aircrafts globally

JET AIRWAYS - INTRODUCTION

HOW DID IT START?

Events occurred

Present scenario

JET LITE

AND JET

KONNECT

MARKETING MIX

PRODUCT

The airlines total fleet of 97 aircraft

12 A330s, 55 B737s, 10 B777s and 20 ATR72s

PRICING

Jet airways since 2007 is catering to both high end and medium income levels

Jet Konnect is its low fare brand

PLACE

400 Daily flights to 76 destinations worldwide

52 Domestic Destinations 24 International Destinations

PROMOTION

Jet airways have a very low key promotion strategy

Mostly dependent on hoardings

PROMOTION

PEOPLE

RECRUITMENT STAGES
GROOMING CHECK MEDICAL ROUND PRELIMINARY INTERVIEW

FINAL INTERVIEW MANAGEMENT ROUND

WRITTEN TEST

TRAINING

3 steps to systematic training approach:

a) b) c)

Assessment Training Activity Evaluation process

Classroom Education, Simulation, On the job experience, Action Learning, IT Training Some more Training courses in Jet Airways

DIFFERENT CABIN CREW JOB PROFILES

Senior or Lead Flight Attendant

Check Flight Attendant Flight attendant supervisor Base Manager In-flight manager or Vice President of In-flight

PROCESS

PHYSICAL EVIDENCE

Onground
Ticket Counters

Inflight
Aircraft, seats
Airhostess

Tickets

uniform In-flight entertainment, cuisines Stylish Crockery

Paperwork

RECOMMENDATIONS

ON TIME DEPARTURE

COST EFFICIENCY

Simplify flight operations

Offer more transparent pricing Get smart on fuel Code Sharing

AIRLINE COST

OTHERS

Formulate new sales policy

Jet privilege customers Single Low Cost Operations Improve non seasonal traffic Remember

Customer is always RIGHT

CONCLUSION