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BY: ANIRUDH TAKKAR ANKIT AGARWAL ANU VERMA ARUN KUMAR ASHISH SINHA

OVERVIEW- NARAYANA HRUDAYALAYA

FOUNDED IN 2001
COMPLETED OVER 11,228 OHS, HALF OF WHICH WERE PAEDIATRIC.

SURPLUS EARNED FROM HIGH PAYING PATIENTS


IN 2004 THE RATIO OF AFFORDING PATIENT TO POOR PATIENT WAS 3:2. Group currently has 5000 beds in India and aims to have 30,000 beds in the next 5 years

BACKGROUND OF DR. SHETTY

STUDIED MEDICINE IN MANGALORE, INDIA. TRAINED FOR 6YRS IN LONDON.

JOINED BIRLA HEART RESEARCH FOUNDATION KOLKATA IN 1989.


FOUNDED ASIA HEART FOUNDATION IN SAME YEAR. PERSONAL CARDIAC SURGEON TO MOTHER TERESA IN 2001 FOUNDED NARAYANA HRUDALAYA

Vision

Affordable Quality Healthcare for the Masses Worldwide

Mission

A dream to making quality healthcare accessible to the masses worldwide

Objectives

Provide holistic, timely patient care

Continually upgrade the knowledge and technology in patient care


Enhance customer relationships and provide an enriching experience

THE INSURANCE SCHEME- YESHASVINI

"Yeshasvini Cooperative Farmers Health Care Scheme" introduced by State Government. The concept of rural health care scheme was initiated by Dr. Devi Prasad Shetty.

Largest Self Funded Healthcare Scheme in the country.


Offering a low priced product for a wide range of surgical cover. Beneficiaries contribute a small amount of money (RS.5 PER MONTH) every year.

DEMAND FOR CARDIAC CARE IN INDIA (VALUE EXPLORATION)


2.4 MILLION PEOPLE NEED HEART SURGERY EVERY YEAR ONLY 60000 SURGERIES PERFORMED DUE TO LACK OF TREATMENT. 2,24,000 NEW BORNS SUFFER FROM CONGENITAL HEART DISEASE. INDIAN SUB-CONTINENT CONTRIBUTES 45% OF GLOBAL CORONARY ARTERY DISEASE. AVERAGE AGE FOR HEART ATTACKS IN INDIA IS 45YRS.

ISRO network covers 332 hospitals 299 remote/rural/district hospitals/health centers connected to 33 specialty hospitals located in major cities Narayana Hrudayalaya has created a network of 4-5 Intensive Care Units and 20 telemedicine centers providing 24 hour support to patients Treated over 53,000 patients over the past 10 years Connected to patients in Malaysia, Tanzania, Nigeria, Burundi, Zambia, and Bangladesh Over 550 CME programmes conducted in the past 5 years

Outreach camps By local associations.

Mobile Cab Service - Covered up rural areas within 800 km radius.

30-35% discount on medical supplies, the biggest cost component. Low recurring costs. As compared to other hospitals, who spend 60% of revenue on salaries, NH spends only 22%. Management software for its operations

Finance Department- Unique daily based accounting Generic drugs Rent based equipments

Procedure

Break even cost at NH

Price(General Price(Karuna ward) hrudaya package)

Av: price at Indian pvt: hospitals

OHS Angioplasty Angiogram

90,000 40,000 4,500

1,10,000 65,000 4,500

65,000 N/A 4,500

2,50,000 90,000 12,000

NH offers the cheapest healthcare facilities among private hospitals in India, and the cost of treatment here is only about 20-25% of that at any hospital based in the US and other developed countries.

Promotion

Due to such high reductions in costs, healthcare becomes much more easily accessible to people, both Indians and foreigners. This itself acts as a promotion strategy for NH.

Cardiac Care Dental Chain Paediatrics Neurology Gastroenterology General Surgery Nephrology Urology Transplants Nuclear Medicine Medical Imaging Radiology It also houses a Blood bank and Laboratory

NH has several hospitals, either by itself or as a collaboration with other groups, spread over many cities of India. They are:

NH Institute of Cardiac Sciences, Bangalore NH Multispecialty Hospital, Bangalore NH Hospital, Hyderabad Brahmananda Hospital, Jamshedpur NH, Jaipur RTIICS, NH Kolkata

STRENGTHS

WEAKNESS
No strong government support initiative to promote medical tourism

Quality Service at Affordable Cost

Vast supply of qualified

doctors
Strong presence in advanced healthcare technologies

Customer Perception as an un
hygienic country No proper accreditation and

Transplants
High success rate in Operations.

regulation system for hospitals

International Reputation of
hospital and Doctors.

OPPORTUNITIES
Increased demand for

THREATS

healthcare services from


countries with ageing Population. Demand from countries with underdeveloped

Under-investment in health Infrastructure

Lack of proper insurance


policies for this sector

healthcare facilities

NH follows the Product Concept. Innovative procedures like Tele-Medicine and Innovative products like Digital X-Rays have not only helped reduce costs, but they have helped NH beat the competition in India.

NH was listed as one of the Top 50 Innovative Companies in the world.

INITIAL COST IS HIGH.

FUNDS FOR OPERATION.


INVENTORY IS HIGH. LOW GOVERNMENT SUPPORT

PLAN OF ACTION

REGULATE THE FLOW OF INVENTORIES. ARRANGE FUNDS FROM THE GOVERNMENT.

ARRANGE MORE DONATIONS FOR TRUST. WAIT TILL BREAKEVEN IS ACHIEVED

Hybrid strategy of attracting paying patients .

High quality mixed with low cost operations.

An initiative to revamp the healthcare facilities to the population of CSMN district (Chhatrapati Sahuji Maharaj Nagar district) that is spread across 3800 Sq. Km with a population of 2.4 million.

Dr. Devi Shetty conceptualized the Yeshasvini Health Scheme, a healthcare scheme for the rural masses to access quality healthcare at a nominal amount of Rs 5 (11 cents) per month

It is an initiative launched by Govt. of India in the year 2005.

The main purpose is to provide effective health care to the entire rural population in the country.

Bringing brightness to a million lives Any contribution you make will help in improving the situation of someone in need of medical and surgical help from across the country and the world

NH set up Narayana Hrudayalaya Charitable Wing Its Mission is to provide healthcare to all, irrespective of their paying capacity.

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