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    e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy
    e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy
    e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy
    Ebook144 pages2 hours

    e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy

    By Michel Robert and Bernard Racine

    ()

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    About this ebook

    Senior managers know that the Internet demands new business strategies. But for many of these executives, much about the Internet and e-commerce remains enigmatic. This important new book by strategy guru Michel Robert demystifies the Internet for executives and provides a comprehensive framework for developing Internet strategies that dovetail with an organization’s overall business strategy. Based on Robert’s two decades of research and international consulting experience at more than 400 companies, the e-strategy model described comprises 10 e-drivers, corresponding to 10 key business strategies. These include: demand aggregation for obtaining better prices; build-to-order services that allow customers to configure products to their specifications; customer self-service; direct customer access for manufacturers; dynamic pricing; and others. Using many real-life examples, Robert describes how each e-driver works and how to combine them in a coherent strategy for making optimal use of today’s most powerful strategic tool, the Internet.
    LanguageEnglish
    PublisherMcGraw-Hill Education
    Release dateJan 3, 2001
    ISBN9780071420822
    e-Strategy, Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy

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