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Birla tyres is part of B.K. Birla Group of companies, one of the biggest business houses in India Having set-up of a very modern plant at Balasore and Orissa, in technical collaboration with Pirelli Ltd., U.K. The plant has an installed capacity of 1 million Tyres & Tubes per annum.
Firm Type : Proprietorship Nature of Business : Manufacturer , Services , Export/Import Level to Expand : International Birla tyres have presence in around 32 countries, out of which 5 countries, Birla tyres is market leaders.
The objective of study is to describe the unique characteristics of BIRLA Tyres in Comparison to others.
To collect the information and their feedback from the customers. To know the awareness level of customer of the brand BIRLA Tyres .
200
150 100 50 22 212 277
0
TATA ASHOK LEYLAND EICHER
13
OTHERS
31 BT 112
19 24 16 27
BT ULTRA
BT 339
VICTUS AMAR XT-&
GOOD
AVERAGE
BAD
46
NEVER USED
25
20 15 10 5 27 29 27
21
14
5
0 PRICE QUALITY AFTER SALE SERVICE MILEAGE LESS AIR PROBLEM OTHERS
This means that, in the coming years, the tyre industry may have to produce more number of tyres with lower weight, lower rolling resistance, better fuel efficiency, longer tread life, better retreadability and low noise levels.
CONCLUSION
BIRLA tyre is the market leader in the LCV&SCV segment followed by MRF, J.K., Ceat. BIRLA Tyres brand BT 112 and XT-7 are market leader at Kolkata and nearest Urban and Rural Area. XT-7 is Lug tyres and Amar RIB tyres, Most of the customers are satisfied with the performance of both tyres.
Approx 70% customers have positive and 30% customers have negative. attitude in support of preference of BIRLA tyre at Kolkata and nearest areas. Customer's awareness level is better at Kolkata area. BIRLA tyres is the first tyre company which has scheme to solve the claim within 2 days. Most of the customers are unsatisfied with this scheme. Because dealers do not provide them this type of facility at their disposal.
SUGGESTIONS
Focus on pricing. Company should provide more mileage of tyres (Govt. regulation) Company should provide credit facility because customer demands this type of facility.
The problem of BIRLA consumers are lack of adequate promotional schemes. Some schemes should be provided by company. Company should give special attention after sales service of their customers.
Thank you