Decoupled Dispatch

Model
Development and Marketing
Author: Alan D. Wilensky

A Service Oriented Architecture for Enabling Subscriber-

based Mobile Dispatch and Work-Order Management
Between Casually Affiliated Partners
 ThruDispatch ->> The model will not
change!

Independent Mobile Services will always be scouting for new

work, creating non-durable relationships. The best, cheapest,
closest in proximity, will seldom get the best matching jobs.

There is 0% chance that

most independents
would refuse to receive
unsolicited work orders
at a subscription fee of
19.95 - 25.00 /mo.

My Survey =
Who Are They?? Subscribers
• 5M Self Employed Tow, Mobile Lock, Glass
• Paying for the Equipment, Fin, Fuel,
Maintenance

• Itinerant, poor work flow management, high

peak valley workload

• Always on the prowl - opportunistic

• 99.99 % Self Dispatched on demand by
external agencies (95%+ Voice PTT or cell)

• It is a ‘legwork’ business, and it kills them to

know a job might be right around the corner
 Who Are They?? Submitters
• Muni, State Agencies
• Dealerships - Body and Collision
• Auctions
• Asset Recovery (repo) - BIG Market
• Parking Lots
• Direct demand overflow and consumer mobile
• Insurers
• Indy Mobile for Automotive is a ‘Pure’ social network.
The Model - Then and Now
It
always has been, and always will be, in contrast to
synthetic Web20 bubble. This has implications for other
OEM licensing. **

• The primary mission of an autonomous, distributed

dispatch system is to support, enable, and expand the
existing model.

• Subsequently, additional layers of value-added tools are

provided. These tools allow submitters and subscribers to
compose virtual fleets.

• No current solution to connect Indy’s to Unaffiliated

Submitters

** My job as an Analyst is to look at re-deployable computing assets in

as broad a perspective as possible for re-monetization.
Affiliations

• Unaffiliated: Receiver may not know submitter, may

give any response, including refusal, to job – accrues a
completion rating
• Semi-Affiliated: Belongs to one or more virtual fleets by
agreement – not likely to refuse jobs – no ratings
accrued for these jobs (Virtual fleet composed by
submitters)
• Casually Affiliated: Member of one or more fleets or
general work pools, may leave or modify membership
and availability – accrues ratings (in other words,
virtual fleet composed by the mobile worker)
Application of Technology to Streamline
Business
• Save Fuel
• Create an alternative to owned
equipment
• Fill Slack Job Slates (even in busy
indies)
• Create Efficiencies by enabling
collaboration through Virtual Fleets
• Drastically Cut Agency Response
Times
 Architectural Foundations: Fundamental
• Portal: Submitter / Executor Enrollment
• Account Management
• Supervisory Interfaces
• Admin Interfaces
• Virtual Dispatcher:
• Job Broker
• Rationality Module (computationally expensive)
• Web Applets: Ajax, Flash, Google Toolbar, MS Office
Outlook and Excel add-ins

• That will get you started, but more will be needed to

distinguish the product
• Multicast Bidding: Job is broadcast to eligibles for simple
cost / time bid

$• Architectural Foundations:
Arbitrage: Contracts Value
for Future Jobs Added
are placed out for

bids Services $

• Ratings: Submitter, Virtual D., and /or Fleet owner

vote

• Virtual Fleet Composer: Allows submitters and

subscribers to create work groups to service extended

territories
 Escalating Supervisory
States
Supervisor
y
Escalation
Not Progressing
- Virt. Disp.
Alternate Sub

Distance
Bound User

Time Bound
User
 The Mercantile Model
• There is no existing service providing a job
futures model - completely new.
• The Carrying Margin can be self funded,
sold off, or opened to on-line exchange
trading
• Auctions, police, asset recovery, and state /
muni are all interested - but....it has to be
refined.
 Beyond Basic Dispatch
• Ancillary Services:
• Card Billing
• Small Accounting Integration
• Dispatch Accessories & Equipment (Communications >
small form printers)
•Handset sales
• Mobile Ads Subscriber to Submitter Client

• The Indies become “our fleet” - invaluable data accrued.

• Therefore provide Web Services for External Aggregators
• Overflow Fulfillment for Auto Clubs
• Fleet Demand Services for Muni, State Highway (Parking
event enforcement, snow removal, maintenance of way)
 Driving
• Subscriptions
Can’t ignore cost of fuel issues
• Auctions as ‘hub’ Recruitment Facilities
• Demonstration seminars / DVDs
• Peer Marketing accrues temp job
priority

• Once Bounded Market Proven, Open

Marketing via Local Cable
 Organic, Self Sustaining Growth Model

• Submitters rotate through virgin servicers

• Mobile subscribers always visit new potential
submitters
• Subscribers always schmooz each other, can be
incentivized
• Each independent represents an opportunity for
Value added services (Card billing, small
accounting integration)
 12 Month Timeline
Tech Product Steering (one
Specs & Design Submitter Focus
marketing hub)

Campaign Setup Closed Test (Auctions as Hubs)

12 Months
Campaign Branding and Marketing Collateral
Brings within striking distance of a full multi-
city campaign
 Bottom Line
• A Virgin Market Unserved by
Mobile Solutions due to Multi-
Agency, Itinerant nature.
• Untapped Growth by Value Added
Services and Expansion into new
trades (delivery, fuel, ind. repair,
etc.)
• Well Surveyed, Due Diligence
Completed
 Potential
Total
Penetratio Costs Est.
Nextel
n 1% @ 33%
Indies
5M 50k

100M /
Subs@19.95 1M / mo. 670k
CC Fees @ mo.
2% @ 900k
3jobs 90M (12*75=90 600k
/week 0*2%)
($75) 14,740,00
Annual 2.2B 22M
0
 Risk / Reward
• Corp Fleets are more efficient to recruit, but have
a saturation limit, competition, and integration
penalty

• Indies will recruit slow at first, but have much

lower market inertia once the system is accepted
and popularized through good documentary style
media campaigns and grass roots marketing

• The prime risk for indies is not market pass / fail,

but growth term in uptake and retention of
submitters

• The monetization opportunities for indies is better

once established