RETAIL MERCHANDISING

MERCHANDISING Termed as the planning, buying and selling of merchandise It is an integral part of retailing and is also one of he most challenging functions Retailers often say, GOODS WELL BOUGHT ARE HALF SOLD. MERCHANDISE MANAGEMENT Termed as the analysis, planning, acquisition, handling and control of merchandise investment of retail operation
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RETAIL MERCHANDISING
ANALYSIS Analysis is required because a retailer needs to understand the needs and wants of his target audience PLANNING It is necessary to plan since the merchandise to be sold in future must be bought in advance ACQUISITION Merchandise to be sold in retail store, needs to be procured from others either from distributors or manufacturers
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RETAIL MERCHANDISING
HANDLING It is necessary to determine where merchandise is needed and ensure that the merchandise reaches the required stores at he right time and the right condition CONTROL As the function of retailing involves spending money for acquiring of products, it necessary to control the amount of money spent of buying
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RETAIL MERCHANDISING
Process of merchandise management includes
the developing of strategies to ensure that

the right product Is bought at the right price Is available at he right place At the right time In the right amount In order o satisfy he needs of the target customer
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RETAIL MERCHANDISING
FACTORS AFFECTING THE MERCHANDISING FUNCTIONS
SIZE OF THE ORGANIZATION MERCHANDISING FUNCTION MERCHANDIS E TO BE CARRIED

ORGANIZATION STRUCTURE

TYPE OF STORE

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RETAIL MERCHANDISING
FUNCTIONS OF A MERCHANDISE MANAGER The merchandise manager is responsible for particular lines of merchandise In a department store there may be separate merchandise managers Mens wear, womens wear, childrens wear etc. They would be in charge of a group of buyers and their basic duties could be divided into four areas : planning, directing, coordinating and controlling

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RETAIL MERCHANDISING
MERCHANDISE PLANNING Analysis is the starting point of merchandise planning The person who is to take buying decisions for retail organization, must be aware of the consumers needs and wants An understanding of the consumer buying process is necessary A clear understanding is also necessary as to what products are actually selling and where Information is obtained from the sales record Interaction with he sales staff also provides valuable insights as to what product is selling Surveys , magazines and trade publications also provide external source of information The information thus gathered needs to be analyzed The analysis forms the basis of sales forecast The first stage in merchandise planning is sales forecast
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MERCHANDISE PLANNING
STAGE I : DEVELOPING SALES

FORECAST
STAGE II : DETERMINING THE

MERCHANDISE REQUIREMENT

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MERCHANDISE PLANNING
METHODS OF INVENTORY PLANNING Any one of the four methods given below can be used for planning the inventory levels needed
1. 2. 3. 4.

The Basis Stock Method The percentage variation Method The Weekss Supply Method The Stock/Sales Ratio Method

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Thank You
Submitted By : Anuja Gore TYBMS B Roll No. 101

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