ABOUT US

Orient Chocolates was founded in Istanbul in 2000 and instantly established itself as a true chocolate expert. Our artisan chocolates made Orient popular in short term with luxury customer experience. President of Turkey presented a box of Orient Chocolates to the president of United Arab Emirates that was the first impression of Orient in international market. Orient is invited to UAE by Burj El Arab to open a luxury store in the hotel.

MISSION STATEMENT
The Orient Chocolates mission is to create a luxury chocolate experience for various cultures.

One Love, One Chocolate

VISION STATEMENT

Orient aims to spread chocolate culture by making our elite customer get used to the taste of high quality chocolate left on the mouth.

PRODUCT DEFINITION
Orient creates a range of heavenly chocolates by combining premium traditional avors with high quality African cacao to enhance six senses experience.

Orient uses only the finest ingredients to produce the crme de la crme of the chocolate world.

PRODUCT LINE
Chocolate Chocolate Chocolate Chocolate with with with with blueberry chestnut Turkish Delight rose

Chocolate with nuts Chocolate with organic dried fruits Chocolate with black tea

TARGET GROUP
Arabic Region Turkish Region

A+ customer segment
People who want to reward themselves with luxury chocolate

COMPETITORS
Vakko Beymen Butterfly ChoCoa Galler Patchi
Two years ago there were just a handful of specialty chocolate stores scattered around Dubai. Nowadays, weve seen an explosion in this space with local artisan chocolate producers as well as international franchises.

COMPETITIVE ADVANTAGE
Brand prestige Perfect quality Organic raw materials Product variety Traditional Turkish flavour with a unique modern presentation The close relationship between the Turkish and Arabic taste. Our strength lies in the attention to the smallest details to ensure a chocolate experience as exceptional.

MARKET RESEARCH
The market for chocolate in United Arab Emirates was valued at $221.6m in 2009

MARKET RESEARCH
The chocolate market in United Arab Emirates to reach a value of $440.9m in 2014.

MARKET RESEARCH
Chocolate consumption in United Arab Emirates per capita 2004 - 2009

MARKET RESEARCH
Chocolate consumption in United Arab Emirates per capita 2009 - 2014

BCG MATRIX

ANSOFF

Strengths
Product variation Handmade High quality of raw materials

S O

W T

Weaknesses
Expensiveness Weak accessibility

Opportunities
New markets Technological improvements

Threats
Strong competitors Macro-economic forces

5P ANALYSIS
Product
Chocolate boxed, individuals chocolates, prepacked mini boxes (business class flights, hotels king suits)

Price
High price than competitors.

Promotion
Magazine advertising,

Place
2 stores (Istanbul&Dubai)
THY business class, hotels (Ciragan, 4 seasons, Hilton, Swiss, Burj el Arab)

Politics
Friendly relations between Turkey and the UAE . Sheikh Mohammed, during the discussion, expressed his pleasure over the gradual progress of bilateral cultural, investment, tourism, and trade relations with Turkey. He indicated that UAE looks forward to further strengthening of bilateral relations with Turkey . The visiting Turkish minister said his country was keen to upgrade bilateral relations with UAE, especially the trade relations that are projected to reach $10 billion in 2015 in comparison to the current trade volume of $3 billion.

PROMOTION MIX
D i r e c t S e l l li n g E n g a g em e n t C h o c o l a te G u e s t C h o c o la te P r i va te E v e n t s O f f i c ia l L a u n c h

Exclusive Distribution channel Istanbul&Dubai Shops Turkish Airlines First Class Long distance flights Ciragan Hotels Palace Suits Wedding Ceremony Advertising in A+ Magazines

BRAND POSITIONING BRAND IMAGE

A chocolate brand which brings the love with the taste, quality and presentation.

Customers think that the Orient is not only chocolate for them, It is also a prestige for them to have it.

PACKAGING
Classic chocolate boxes

Fashion designer lines with signatures

ADVERTISING
Membership Cards

Magazine Advertisement

Sposorship in luxury sport events like tennis and golf tournements

PRICING
Pricing
Milking strategy More expensive than the competitors

COGs (Cost of Goods)

Cost of raw materials are high Cost of the boxes are high

CONCLUSION
Orient assures chocolates with; Best Quality Unforgettable Taste

You will never forget your first

and first

chocolate!!!