Dairy Milk (Cadbury) Close Up Madicam Surf Excel Milk Pak

Brand of milk chocolate Introduced in the United Kingdom in 1905 Dairy Milk line is made with exclusively milk chocolate. Manufactured by Cadbury It is available in different size and price

Close Up was the first gel toothpaste to be launched in a paste dominated market The original youth brand

Manufactured by Unilever
It is available in different size and price

It is an ideal gift from modern Dento-Medical Technology It is an advanced Teeth Gum Protection (TGP) Formula Manufactured by Marriana International Karachi It is available in different size and price

Surf Excel, launched in 1959 It is one of the oldest detergent powders in India and Pakistan

It is manufactured by Unilever
It is available in different size and price

MILKPAK is a trusted brand known throughout the country for its nutritious The addition of Iron and Vitamins has enhanced the nutritional value of MILKPAK One glass of MILKPAK fulfills 20% Iron, 41% Calcium, 18% Vitamin A and 20% Vitamin C It is manufactured by Nestle It is available in different size and price

Consumer response to the preferred brand out-of-stock situation Writen By:

Willem Verbeke, Paul Farris, Roy Thurik

Towards Understanding Consumer Response to Stock-Outs Writen By:

KATIA CAMPO ELS GIJSBRECHTS PATRICIA NISOL

In 1824 a new business was opened by young

Quaker John Cadbury In 1905 John Cadbury introduced a dairy milk chocolate CDM is the market leader of the U.Ks chocolate confectionary market. Cadbury limited is now one of the worlds largest producer of the chocolate.

Which Chocolate do you prefer to purchase?

a) Cadbury dairy milk

b) Now

c) Paradise

d) Jubilee

What is your pattern of consumption? A) More than one per day Weekly e) Rarely b) Daily One c) 3-4 Chocolate per week d)

Which factor you consider the most while purchasing the chocolate (tick anyone)? a )Price
b)Taste

c)Brand

d)Packaging

e)Availability

Which mode of advertisement influence you most to buy a particular Chocolate? a)Magazine b)Newspaper c)Radio d)Television e)Other

Which reference group influence you most to buy a particular chocolate?

a)Friends

b)Family

c)Retailer

d)Celebrity

e)Other

If my above mentioned brand is not available in then would:

CDM is most preferable chocolate , as percentage

showing the results (77.77% ) following by Now

chocolate (9.13%) and Paradise chocolate (13.78%)

Consumers favor the CDM because it offers the affordable price, Quality and distinctive Features.

C.D.M have loyal customers because it provides

superior customer value as compare to its competitors

means customers get more benefits as compare to its cost.

Situation At Retail Stores:

The supply of the CDM is satisfy the customer needs because of the strong distribution channel. CDM has less price, Good Quality and distinctive features and it gives the competitive advantage to the CDM.

All the visited stores, faced out of stock situation various times about various packing of Cadbury Dairy Milk chocolate according to market. They keep stock of products, but sometimes, due to increased sales of products cause out of stock situation.

 Company: MARRIANA INTERNATIONAL

Available

on: Every retail outlet, departmental stores and etc. Purchase Pattern: Consumers, who have low purchasing power, purchase it on weekly basis while consumers with high purchasing power purchase it monthly.

Masood & agency is the distributor in Multan. It is situated in Al-Rahim colony near Arts counsil Multan.

Company: UNILEVER Available on: Every retail outlet, departmental stores and etc. Purchase Pattern: Consumers, who have low purchasing power, purchase it on weekly basis while consumers with high purchasing power purchase it monthly.

Masood & agency is the distributor in Multan. It is situated in Al-Rahim colony near Arts colony Multan

Medicam close up are available in different packages according to the requirement of consumers.
Weight in grams 70 40 price Rs 60 Rs 40

Medicam prices

Close up prices
Weight in grams 70 75 125 130 price Rs 50 Rs 60 Rs 90 Rs 95

Product usage ratioS medicam50% Close up17% Other23%

Brand consciousness

Purchasing factors

Product satisfaction

Product quality Satisfactory50% Good50%

50% are brand quality50% 95% are conscious&50% Price30% satisfied are not Other factor 20%

Company: Unilever: Brand: washes whitest, Dirt Is Good Available on: Every retail outlet, departmental stores and etc. Purchase Pattern: Consumers, who have low purchasing power, purchase it on daily basis while consumers with high purchasing power purchase it monthly.

Surf excel is available in different prices depending on packing according to the requirement of consumers.
Weight in grams 50 100 price Rs 10 Rs 20

500
1 kg 2 kg

Rs 115
Rs 220 Rs 430

Distributor: Masood and Agency

Behavior of customers at service

Familiarit y With brand Surf Excel=83 % Other=17 % Purchasin Brand g pattern loyalioty Product usage Out of stock situation

Monthly= 67% Surf Weekly=3 Excel=83 % 3%

Switch Summer= the 67% store=76 % Delay Purchase =24%

Company: NESTLE Available on: Every retail outlet, departmental stores and etc. Purchase Pattern: Daily and occasionally. Brand: Food item

Pricing
packing 250 ml 500 ml price Rs 24 Rs 45

1000 ml

Rs 80

Distributor : RS & F distributors Multan.

Preferred milk

Reason usage

of Satisfaction with usage

Consumption pattern

Behavior in case of stock out Switch store =9 (56%) Switch brand =7 (54%)

Milk pack= 68% Haleeb= 18.7% Olpers= 12.%

Yes=13(81%) Up to 500 ml Quality=9 No=3(19%) (56%) /day=13(81.2 Price=4 5%) (25%) Up to 1000ml Availability=2 /day=3(18.75 (12%) %)

The most preferred tetra pack milk among the consumers is Milk pack as the percentage is showing the results (68.75%) followed by Haleeb (18.75%) and Olpers (12.5%). The preference for this milk is the taste and quality of the milk (87.5%). Due to its better taste, the number of satisfied customers is also huge (93.75%). Most consumers are satisfied with its taste and price. Most of the consumers purchase one up to 500 ml daily (81.25%). In case stock out, many consumers go for the alternatives. As there are many brands like Haleeb, Olpers, Trang are also available in the market.. Only those consumers delay their purchase who are very much taste and brand conscious. Otherwise, consumers will switch the store to buy their product

Situation at stores: All the visited stores, faced out of stock situation various times about various packing of milk pack according to market. They keep stock of products, but sometimes, due to increased sales of products cause out of stock situation. Usually, they keep a stock of one and half week to avoid the stock-out situation.

First method is manual audit in which examining the shelves and maintaining the proper record is done. A second method makes use of point-of-sale data. Out-of-stocks may also be identified by using inventory data, depending on its accuracy.