Noreasters minor baseball League

Presented by group 8
Ajith Asok pgp27004 Arunshankar K pgp27012 Abhishek Upadyay pgp27052 Suhas Pawar pgp27036 Srinivas Krishnamurthy pgp27046 Vijaya Kumar T pgp27066 Vinay Kumar pgp27067

Springfield Nor'easters
Objective: To introduce a minor baseball team in Springfield, and to come up with a price to maximize revenues from sales of tickets Issues: Price should be competitive as lower price would lead to more people staying at Springfield over travelling to Boston

Background
Noreasters was the new class A baseball team to be introduced at Springfield, Massachusetts in 2009 Falcons, ice hockey team at Springfield was struggling to survive at Springfield Loyal fans travelled 90 miles to Boston to watch their favorite teams play Springfield college, offered use of its stadium in return for the entire fee from parking

Background
A survey was floated to get an idea of the potential market and to decide on the pricing Advertising via postcards Key factors analyzed- Price sensitivity and Attendance patterns 5000 postcards send, around 4% were undelivered and from the remaining 625 responses were recorded

Survey Questions Analysis

Q. Do you consider yourself a baseball fan? *. Not very relevant since people go for the game for enjoyment in general rather than just purely for the love of the game. Q. Have you attended a professional baseball game in the past year? *. No clear distinction between major and minor league. So, no conclusion can be drawn from the response. Q. Are you male or female? *. Does not provide any insight in estimating the attendance or price. Q. What is the last grade in school/college that you completed? *. Does not provide any insight in estimating the attendance or price.

Estimating Attendance, Pricing & Revenue

For Single game: Sample size = 625(As calculated from net response)

%Probably attending one game Total Population Probably attending one game Price % coming Actual coming Revnue

Single Game 21% 55338 11621 4$ 10000% 11621

6$ 98% 11389 68334

8$ 93% 10807 86456

10$ 80% 9297 92970

12$ 49% 5694 68328

14$ 22% 2557 35798

Estimating Attendance, Pricing & Revenue

For five games: Sample size = 625(As calculated from net response)

% Probably attening 5 games Total population Probably attending 5 games Price % coming Actual coming Revenue(for all 5 games)

Five game pricing 11% 55338 6087 4$ 9900% 6026 120520

6$

12$ 14$ 97 93 75 39 5 5904 5661 4565 2374 304 177120 226440 228250 1E+05 21280

8$

10$

Estimating Attendance, Pricing & Revenue

For Half season games: Sample size = 625(As calculated from net response)

% Probably attening half season Total population Probably attending half season Price % coming Actual coming Revenue(for all 20 games)

Half season pricing 5% 55338 2766.9 4$ 9900% 2733 218640

6$

8$

10$

12$

14$

92 69 41 16 1 2546 1909 1135 443 28 305520 305440 227000 106320 7840

Estimating Attendance, Pricing & Revenue

For Full Season games: Sample size = 625(As calculated from net response)

% Probably attening full season Total population Probably attending full season Price $ % coming Actual coming Revenue(for all 20 games)

Full season pricing 1% 55338 1107 4 82.00 908 137976

6 8 10 12 14 56 36 22 11 1 620 399 244 122 11 141342 121150 92545 55527 5889

Summary
Individual Games: Price:$10, Revenue: $92970 Five Games: Price:$10, Revenue: $228250 Half Season: Price:$8, Revenue: $ 305440 Full Season: Price:$6, Revenue: $ 141342