LEADERSHIP,MORALE, AND PRODUCTIVITY

CHAPTER 11 Master subtitle style Click to edit

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LEADERSHIP

The process of influencing or motivating others to work for a common goal LEADER A person who influences and directs others.

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RESPONSIBILITIES OF BUSINESS LEADERS

1.

Getting the things done Keeping costs reasonable Building group spirit

2.

3.

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GENERAL TRAITS OF SUCCESSFUL LEADERSHIP

1.

INTELLIGENCE SOCIABILITY INNER MOTIVATION GOOD HUMAN RELATIONS ABILITY TO HANDLE PEOPLE

2.

3.

4.

5.

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TYPES OF LEADERSHIP
1.

AUTHORITARIAN LEADERSHIP DEMOCRATIC LEADERSHIP

2.

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MORALE

Is the feeling of well-being that an individual experiences when his needs are being filled to his satisfaction

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CONSUMER BEHAVIOR

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CHAPTER 12

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CONSUMER
Came from the Latin con meaning together and sumo signifying take as all persons who make final or ultimate use of economic goods for their personal satisfaction or benefit

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COSTUMER

Are purchasers of goods or services whether for their own satisfaction or for resale to others

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WHY PEOPLE BUY?

1.

Consumers buy products primarily to satisfy their biological needs as the need for food and drink To establish social contacts and maintain a number of friends The desire for distinction influences many of our people especially the young Learning from experience influences a matured consumer to buy good quality products We are induced to buy by reason of following the crowd mentality: Socioeconomic contact stimulates one

2.

3.

4.

5.

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THE FILIPINO CONSUMER

1. 2.

They are accustomed to bargaining Tricking the vendor in giving the commodity at his desired price by pretending to leave Picking out items from within instead of getting those already exposed Asking an extra to add to what was purchased

3.

4.

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PSYCHOLOGY AND ADVERTISING CHAPTER 13

By

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THE ROLE OF PSYCHOLOGY

PSYCHOLOGY PLAYS AN EFFECTIVE ROLE IN ADVERTISING AND SELLING. IT IS THE ADVERTISERS JOB TO STIMULATE CONSUMER WANTS TO AN EXTENT THAT THE COMMODITY WILL BE PURCHASED AND IT IS THE SALESMANS JOB TO DEMONSTRATE HOW THIS PRODUCT WILL SATISFY THE NEED WHICH THE CONSUMER FEELS.

TWO GENERAL PRINCIPLES TO 1. THAT IN ANY PRESENTATION OF A REMEMBER IN ADVERTISING PRODUCT TO THE PUBLIC THE MORE

SENSE UTILIZED IN MAKING THE PRESENTATION , THE STRONGER AND MORE LASTING THE IMPRESSION TO THE RECEIVER AS MUCH AS POSSIBLE THE PRESENTATION SHOULD BE APPEALING AND PLEASANT TO THOSE SENSES WHICH ARE CALLED INTO PLAY

2.

PSYCHOLOGICAL PROCESS AND 1. SENSORY PROCESSES PHENOMENA

2. 3. 4. 5.

ATTENTION INTEREST

PERCEPTION MOTIVATION

 1.

TO SUPPORT OF ADVERTISING OBJECTIVESPERSONAL SELLING PROGRAM TO REACH PEOPLE INACCESSIBLE TO SALESMEN TO IMPROVE DEALER RELATIONS TO ENTER A NEW GEOGRAPHIC MARKET TO INTRODUCE A NEW PRODUCT OR A NEW SCHEDULE TO INCREASE USES OF PRODUCT

2.

3. 4. 5.

6.

IS A PROCESS OF PERSUADING A SELLING

PROSPECTIVE COSTUMER TO BUY A COMMODITY OR A SERVICE IT COULD BE PERSONAL OR IMPERSONAL SELLING SELLING TECHNIQUES IN A SALES INTERVIEW BY HEIDINGSFIELD AND BLACKENSHIP

GETTING ATTENTION AROUSING INTEREST STIMULATE DESIRE

CHAPTER 14 Click to edit Master subtitle style

ETHICS AND ETIQUETTE IN BUSINESS

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CODE OF ETHICS

Formulated in the belief that man has a dignity that must be respected. Some principles that make up the business code of ethics are:

Employees loyalty to employer and the firm Respect for the privacy of the other employees offices Observance of decorum discharge of ones

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SUPERIOR AND SUBORDINATE

SUBORDINATE Should work conscientiously and maintain the highest efficiency SUPERIOR Should give orders seriously but avoiding display of arrogance at all times
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