Creativity and Innovation Module - 4

Creativity: What, Why, and How

To create: To bring into being out of nothing

Creativity: What, Why, and How

To create: To bring into being out of nothing Creativity: Thinking skills that lead to create something

Creativity: What, Why, and How

To create: To bring into being out of nothing Creativity: Thinking skills that lead to create something

Creativity in Science and Engineering: A mental process involving the generation of new ideas or concepts, or new associations between existing ideas or concepts.

Creativity is a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts, creativity is fueled by the process of either conscious or unconscious insight. An alternative conception of creativeness is that it is simply the act of making something new.

Creativity: What, Why, and How

Creativity : A mental process involving the generation of new ideas or concepts, or new associations between existing ideas or concepts.

Creativity is one of the essential attributes we would like our graduates to have all others are useless without creativity.

Innovation and Invention are impossible without creativity.

A "new" idea is a combination of old elements. ' It is your ability to combine ideas in a unique way or to make useful associations among ideas. "There is virtually no problem you cannot solve, no goal you cannot achieve, if you know how to apply the creative powers of your mind, like a laser beam, to cut through every difficulty in your life and your work."

Individual Creativity
Creative people can be said to have:
A particular Style Originality

Competence
Experience Determination Flexibility Positive outlook

DEVELOPING CREATIVITY USING OUR BRAIN

LEFT HEMISPHERE

RIGHT HEMISPHERE

NONVERBAL SYNTHESIZING SEEING ANALOGIES NONRATIONAL SPATIAL INTUTIVE IMAGINATIVE TO BECOME MORE CREATIVE IT IS NECESSARY TO PRACTICE AND DEVELOP BOTH HEMISPHERE SKILLS

VERBAL ANALYTICAL ABSTRACT RATIONAL LOGICAL LINEAR

Creativity in Marketing

What We Create

Creating Added Value Creativity in # Advertising # Public Relations # Sales Promotion

Organics outdoor advertisement Singapore

WAYS TO DEVELOP LEFT AND RIGHT HEMISPHERE SKILLS

LEFT HEMISPHERE SKILLS

RIGHT-HEMISPHERE SKILLS Step by step planning of your Using metaphors(images) and analogies(comparison) work and life activities. to describe things and Reading ancient, medieval, and people in your conversation. scholastic philosophy , legal Recording your hunches, cases and books on logic. feelings, and intuition and Establishing timetables for all of calculating their accuracy. your activities. Detailed fantasizing and visualizing things and Using and working with a situations in future. computer program. Drawing faces, caricatures, and landscapes.

DEVELOPING CREATIVITY
ELIMINATING MUDDLING(CONFUSING) MIND-SETS

EITHER / OR THINKING SECURITY HUNTING STEREOTYPING(An oversimplified idea of the typical characteristics of a person or thing) PROBABILITY THINKING

ROLE OF CREATIVITY

Creativity is the generation of ideas that result in the improved efficiency or effectiveness of a system. Two important aspects of creativity are process and people. Process is goal oriented. People are the resources that determine the solution.

Steps to Personal Creativity

1. 2. 3. 4. 5. 6.

Accept that you can be creative Question traditional assumptions Expand your problem-solving styles Employ creativity techniques Practice thinking in new ways Learn when your creative thinking is best

Adapted in part from Higgins, James M. 1997. Escape From The Maze. New York: New Management Publishing.

Organizational Hurdles in Creativity

An originator comes up with a creative idea

Freedom is the greatest when the ground rules are clear. Chalk out the playing field and say, Within those lines, make any decision you need. - Dick Brown, chairman CEO of EDS(Electronic Data Systems )

At each level of management, the idea gets pruned and refined

Thus till the time the initial idea gets implemented, it would have gone through a number of hurdles.

CREATIVITY

Creativity Helps You To Problem Solve And Be More Adaptable

For problem solving in difficult and challenging situations, a dose of creativity can be helpful. Here is where out-of-the-box thinking can help generate fresh solutions and also encourage risk taking. Brain storming exercises are useful in this respect.

Wallis' model of the Creative process

Steps in creativity process 1. Preparation 2. Incubation 3. Insight 4. verification

Researcher Graham Wallis, many years ago, set down a description of what happens as people approach problems with the objective of coming up with creative solutions. He described his four-stage process as follows: 1. In the preparation stage, we define the problem, need, or desire, and gather any information the solution or response needs to account for, and set up criteria for verifying the solution's acceptability. 2. In the incubation stage, we step back from the problem and let our minds contemplate and work it through. Like preparation, incubation can last minutes, weeks, even years.

3. In the illumination stage, ideas arise from the mind to provide the basis of a creative response. These ideas can be pieces of the whole or the whole itself, i.e. seeing the entire concept or entity all at once. Unlike the other stages, illumination is often very brief, involving a tremendous rush of insights within a few minutes or hours. 4. In verification, the final stage, one carries out activities to demonstrate whether or not what emerged in illumination satisfies the need and the criteria defined in the preparation stage.

CREATIVE PROCESS

The Creative Process has six phases Inspiration Clarification Evaluation Distillation Incubation Perspiration

CREATIVE PROCESS

The Creative Process has six phases Inspiration: In which you research and generate many ideas Clarification: In which you focus on your goals Evaluation: In which you review your work and learn from it

CREATIVE PROCESS

The Creative Process has six phases Distillation(refining): In which you decide which of your ideas to work on Incubation: is a process of reflective thought and is conducted subconsciously Perspiration: In which you work deter mindedly on your best ideas

BLOCKS TO CREATIVITY

Blocks To Creativity Blocks to creativity also exist if you find yourself falling short of your potential. Your inner knowing tells you that you are capable of much more; yet when you try, it seems hard to have a major breakthrough. It is possible that you are stifling the genius within, when you do not allow adequate self expression.

BLOCKS TO CREATIVITY

Low Self Confidence. If you suffer

from low confidence, you may believe that you are not capable. Hence, you choose to believe that you are not able to come up with creative ideas. You think that creativity is the domain of only geniuses or those who are smarter than you. Limiting thoughts make great blocks to creativity!

BLOCKS TO CREATIVITY

Not Enough Time To Relax. A brain

that is overworked, with no time set aside for relaxation, will find it hard to produce creative ideas. It is too busy with thoughts on activities and tasks. When you are relaxed, great ideas will flow like gushing water from a tap that is fully turned on.

CREATIVITY

can hinder you in coming up with creative ideas the next day. Your physical body needs to feel good first before you can develop and explore your mental creative faculties.

Inadequate Sleep. Inadequate sleep

stubborness

BLOCKS TO CREATIVITY

associate those in the creative arts as poor and struggling. Hence, you may feel that it is not important to explore creativity since it cannot help you pay your bills. Why bother to waste time developing right brain thinking when you can rely adequately on your left brain to feed you?

Poverty Thinking. You tend to

Blocks to creativity

Inappropriate Comparisons.
If you think that only special, talented people are creative and that geniuses are born and not made, then you may have no wish to develop your creative abilities.

Innovation
Innovation is a process of taking new ideas to satisfied customers. It is the conversion of new knowledge into new products and services.
Innovation is the process of converting a creative idea into a useful product. Innovation is about creating value and increasing efficiency, and therefore growing your business. "Without innovation, new products, new services, and new ways of doing business would never emerge, and most organizations would be forever stuck doing the same old things the same old way."

Innovation process

Innovation, like creativity, does not occur in a jiffy. The process is spread over several stages and consumer several months/years. Four stages in the process of innovation

Process of Innovation

The Innovation process can be depicted as a series of funnels each getting progressively smaller. Typically sixty ideas into the top funnel only produces just one innovation. The funnels are labeled as the four phases in the process - idea generation, idea screening, feasibility and implementation.

Innovation Strategies

Financial backing to innovation Give opportunities to employees Skillful recruitment policy Information from outside the organization Target being set for innovation Employees should be rewarded

Effectiveness Criteria for an Innovation process

Implement a few ideas at regular intervals Ensure feedback takes place - there must be communication channels to originators. Screening system should be simple, understood by everyone Ensure the system is promoted Transform ideas into reality at a reasonable speed - if the system is too slow we may be too slow to react to the market pace and turn off idea originators.

Organizational constraints to creativity & innovation

A good idea but. Against company policy Be practical Can you put into practice? Cost too much I know it wont work Lets discuss it. Its not part of your job Some other time Thats not our problem

Organizational constraints to creativity & innovation

The boss wont go for it. Too late Too academic Too hard to implement Too much paper work Weve never done it that way What do you think you are.

Organizational climate for creativity & innovation

Brain storming: This technique is used to train individuals to be more creative. In Brain storming session, a group of people are encouraged to exchange ideas freely in an atmospheres characterized by little censorship or criticism when presented with problem group members try to generate as many alternative solution as they can.

Organizational climate for creativity & innovation

Need to supporting environment and facilities to encourage people search for novel ideas.

Creativity inducing factors: 1. Creative people 2. Organizational support 3. Organizational culture 4 Diversity

Organizational climate for creativity & innovation

Creativity inducing factors:

5. 6. 7. 8. Exposure Sufficient time Sufficient resources Heart to appreciate

Organizational climate for creativity & innovation

1. Creative people : selecting creative people is the starting point in enhancing creativity in organizations. 2. Organizational support: Firms encourage employees to take risks and prepared to accept the inevitable failures. Help employees break out of their shells and become risk takers.

Organizational climate for creativity & innovation

3. Organizational culture: openness to new ideas, friendly supervision, , participative decision making, flexible organization structures, promote creative thinking 4 Diversity: staffed by people from diverse ethnic and cultural groups is bound to think differently about the situations they face. 5. Exposure: Foreign assignments, seminars enhance creative thinking. 6. Time & resources; Funds, Material, facilities, information and time promote creative thinking.

Why Bother?

Survival Belief Climate: - Challenge, Freedom, Idea time, Idea support, Conflicts, Debates, Risk-taking Passion Grow or Improve

Difference between Creativity and Innovation

1.

2.

Creativity is typically used to refer to the act of producing new ideas, approaches or actions. Creativity is reserved to apply specifically to the generation of novel ideas by individuals or group, as a necessary step within the innovation process.

1.

2.

Innovation is the process of both generating and applying creative ideas in some specific context. Innovation is often used to refer to the entire process by which an organization generates creative new ideas and converts them into novel, useful and viable commercial products, services and business practices.

Difference between Creativity and Innovation

3. Creativity is preferred in art contexts. 4. 5. 6. 3.Innovation is preferred in business contexts. Creativity is the production of new ideas 4. Innovation is the implementation of such new ideas. in new domain. 5. Innovation is simply a team effort Creativity is a personal act or task In creativity the main emphasis on idea 6. In innovation, the main emphasis is on implementing and using new generation ideas to create value for both business and its customers. Creativity is an enabler. 7. Innovation relates to value creation Creativity may be in the form of new 8. Innovation means new ways to use skills/ ability what one already knows.

7. 8.

Questions?

Thank You!