INTERNATIONAL ISLAMIC UNIVERSITY OF CHITTAGONG, DHAKA CAMPUS

Group Presentation, S.W.O.T. Analysis- Introducing Brand New Vehicle, GEELY Presented To: Mohd. Sanaullah MBA, FCS Faculty Principle of Management Presented by: Maruf All Rashid M072548 Mr. Rashedul Mogol M072556 Mr. Niladri Proshad Roy M072570 Mr. Eneyat Hossain MBA Program, 26th B Submission Date: 04th January 2008
9 June 2012 S.W.O.T. Analysis 1

INTRODUCTION

Concept
SWOT Analysis, a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues.

SWOT Analysis, provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection.

The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and
1970s using data from Fortune 500 companies.
9 June 2012 S.W.O.T. Analysis 2

INTRODUCTION (Contd.)

Objective
The objective of SWOT analysis is to find out the answer of few questions about the organization in following areas. Strengths: attributes of the organization that are helpful to achieving the objective.

Weaknesses: attributes of the organization that are harmful to achieving the objective.
Opportunities: external conditions that are helpful to achieving the objective. Threats: external conditions that are harmful to achieving the objective. From the above analysis we can find a better way to create a market and promote a strong brand image of GEELY in our Sedan car segmant.

9 June 2012

S.W.O.T. Analysis

RANCON AUTOS LIMITED

Company Summary
Rancon Autos Ltd. (RAL), a concern of Rangs Group. With the successful brand positioning experience of four significantly different brands like Mercedes-Benz, Mitsubishi, Eicher, Mahindra, RAL will confidently introduce GEELY ensuring unprecedented customer attention . Company History
The company management team has strong industry experience and a clear vision of how a new brand might be positioned in the local market.

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S.W.O.T. Analysis

SWOT Analysis of RAL

Strengths
The Strengths of RAL is:
25 years incomparable success in automobile sector. Reputation of RANGS GROUP as the superior management with commitment to countryman. Sound Financial Strengths. Dedicated Workforce. Planned and aggressive approach to the market. Skill sales and Aftersales team. Sales and Aftersales outlet in Dhaka and Chittagong.

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S.W.O.T. Analysis

SWOT Analysis of RAL

Weaknesses
The Weakness of RAL is:
Customer are unfamiliar with China Product.

Bad image about China Product. Unavailability of Spare Parts.

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S.W.O.T. Analysis

SWOT Analysis of RAL

Opportunities
The Opportunities of RAL is:
Change in customer test. Low duty structure in the relevant field. Increase the demand of small sedan car. Low range but highly compatitable product.

9 June 2012

S.W.O.T. Analysis

SWOT Analysis of RAL

Threats
The Threats of RAL is:
Strong Market Competitor. Increase the petroleum price. Increased Government TAX and VAT

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S.W.O.T. Analysis

SWOT MATRIX
Strengths S-O strategies The currant opportunities are good fit with the Companies strengths and the proper utilization of the strengths can help to create an strong brand image, S-T strategies use the industry experience, reputation and aggressiveness can help to overcome the threats. Weaknesses W-O strategies Strong emphasis in the opportunity and creating a brand awareness can help to overcome the weakness.

Opportunities

Threats

W-T strategies keep in the memory about the weakness established a defensive marketing plan to overcome the Threats and success in the long run.
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9 June 2012

S.W.O.T. Analysis

CONCLUSION
SWOT Analysis, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.

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S.W.O.T. Analysis

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