Data Analysis

Sample size:- 96 Sample Universe:- Moradabad

Data Analysis
Que.1:-Do you know about Maruti Suzuki?
Options a. Yes b. No Total
\

People 96 0 96

Percentage 100% 0% 100%

Interpretation:According to all respondents, 100% (96) respondents know about Maruti Suzuki.

Que.2:-If yes, how do you know about Maruti Suzuki?

Options a. News paper b. Magazines c. Hoardings d. Electric Media e. Option a, b, c, and d Total People 28 6 12 29 21 96 Percentage 29% 6% 13% 30% 22% 100%

Interpretation:According to response of all respondents, 29% of respondents know about Maruti Suzuki by Newspaper and 6% respondents know by Magazines and 13% respondents know by Hoardings and 30% respondents know by Electric media and 22% respondents know by Newspaper, Magazines, Hoardings, and Electric media.

Que.3:- Have you own a car?

Options a. Yes b. No Total People 72 24 96 Percentage 75% 25% 100%

Interpretation:According to response of all respondents, 75% of respondents of Moradabad have own a car and 25% of respondents dont have own a car.

Que.4:- If no, when will you purchase car?

Options a. Within next 3 months b. Within next 6 months c. After 1 year d. Dont know Total People 2 8 4 10 24 Percentage

8% 33% 17% 42% 100%

Interpretation:According to response of all respondents, only 8% of respondents will purchase car within next 3 months and 33% of respondents will purchase car within next 6 months and 17% of respondents will purchase car after 1 year, And 42% respondents dont know that when they will purchase car.

Que.5:- If yes, do you have any car of Maruti Suzuki?

Options a. Yes b. No Total People 57 15 96 Percentage 79% 21% 100%

Interpretation:According to response of all respondents, 79% of respondents have own a car of Maruti Suzuki and 21% of respondents dont have own a car of Maruti Suzuki.

Que.6:- Do you know about Maruti Suzuki February Bachat Dhamaka (Exchange Bonus)?
Options a. Yes b. No Total People 39 57 96 Percentage 41% 59% 100%

Interpretation:According to response of all respondents, 41% of respondents know about Maruti Suzuki February Bachat Dhamaka and 59% of respondents dont know about Maruti Suzuki February Bachat Dhamaka.

Que.7:- Have you taken benefit of February Bachat Dhamaka?

Options a. Yes b. No Total People 34 23 57 Percentage 60% 40% 100%

Interpretation:According to response of all respondents, only 60% of respondents have taken benefit of February Bachat Dhamaka and 40% respondents havent taken benefit of February Bachat Dhamaka.

Que.8:- Are you aware about Maruti Suzuki Discount Bonanza (February Bonanza 2012)?
Options a. Yes b. No Total People 41 55 96 Percentage 43% 57% 100%

Interpretation:According to response of all respondents, 43% of respondents are aware about Maruti Suzuki Discount Bonanza and 57% of respondents are not aware about Maruti Suzuki Discount Bonanza.

Que.9:- Have you taken benefit of Maruti Suzuki Discount Bonanza (February Bonanza 2012)?
Options a. Yes b. No Total People 36 21 57 Percentage 63% 37% 100%

Interpretation:According to response of all respondents, only 63% of respondents have taken benefit of Maruti Suzuki Discount Bonanza and 37% of respondents havent taken benefit of Maruti Suzuki Discount Bonanza.

Que.10:- What do you like most in Maruti Suzuki?

Options a. After sale service b. Quality c. Suitable price d. Facilities of vehicle e. Option a, b, c, and d Total People 9 5 22 14 7 57 Pecentage 16% 9% 39% 25% 11% 100%

Interpretation:According to response of all respondents, after sale service of Maruti Suzuki like 16% of respondents,9% of respondents like quality, 39% of respondents like suitable price, 25% of respondents like Facilities of vehicle and 11% of respondents like after sale service, quality, suitable price, Facilities of vehicle.

Que.11:- Do you like the advertisement of Maruti Suzuki?

Options a. Yes b. No Total People 91 5 96 Percentage 95% 5% 100%

Interpretation:According to response of all respondents, 95% of respondents like the advertisement of Maruti Suzuki and only 5% of respondents dont like the advertisement of Maruti Suzuki.

Que.12:- Which car is most suitable for you?

Options a. Family car b. MPV c. Sedan car d. SUV e. Luxury car Total People 30 2 59 5 0 96 Percentage 31% 2% 62% 5% 0% 100%

Interpretation:According to response of all respondents, family car is suitable for 31% of respondents, multipurpose vehicle is suitable for only 2% of respondents, sedan car is suitable for 62% respondents and SUV is suitable for 5% respondents and luxury car is not most suitable for any respondent.