MICS Assignment C

Submitted To: Dr Ashok Wahi
Submitted By: Aprajay Minocha 11609137 R3
Introduction
Explosive growth of enterprise data is posing new storage and
data management challenges for enterprises

Advancement in storage and networking technologies has
enabled IT companies to take advantage of cloud-based IT services

Companies dont need to sacrifice data integrity/security and
application performance
01/03/2012
Making cloud an integral part of your enterprise storage and data protection strategy
Page 1
Learning Objectives
Challenges faced by organizations viz a viz. evolving IT
requirements, growing storage needs, and more extensive data protection requirements
Expanding set of cloud-based storage offerings
Buying considerations for cloud services, for those wanting to
improve data management metrics, associated with data protection services such as backup and recovery
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Learning Objectives (Contd)

Solutions offered by Riverbed Technology that allow
organizations to integrate cloud-based storage that address a growing set of data protection demands.
01/03/2012
Page 3
The Evolution of IT in the Modern Datacenter

The modern datacenter is undergoing an unprecedented change
in the way IT is managed and delivered

This transformation has been fuelled by rapidly evolving
business and operational considerations

IT executives and administrators are under
an increasing amount of pressure to respond to the new set of requirements
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The Evolution of IT in Modern Datacenter

The recent recession has created a new word of business goals
with respect to IT delivery, including the need or desire to: 1) Reduce or eliminate capital expenditure 2) Streamline and develop more predictable operational expenditure 3) Comply with regulatory and/or business governance mandates 4) Deliver IT services to increasing numbers of internal and external users
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5) Leverage the inherent value of business data through increased analytics
6) Rapidly deploy new services to internal customers
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From a technological and operational perspective, organizations must consider increasing pressures to: 1) Improve asset utilization over an increasingly complex association of networking, physical and virtual server, and storage infrastructure
2)
Offer a growing number and variety of applications across a wide range of needs and interoperability levels
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3) Extend access of applications and data to expanding
numbers of internal and external users, with mobility a growing and pervasive challenge
4) Control incessant growth, long-term management, and
security of information, with increasing requirements to deliver layers of management that protect, extend, and leverage the value of data
5) Reduce and move to more predictable energy consumption
for power and cooling

01/03/2012 Making cloud an integral part of your enterprise storage and data protection strategy Page 8

6) Provide end-to-end data protection and backup/recovery
services that fulfill more stringent application and user requirements
Need for rapid response to changing business needs and operational demands within the modern datacenter, is giving rise to alternative methods of IT delivery
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Cloud Storage: An Attractive Alternative

A number of factors have given rise to cloud-based IT delivery
alternatives: 1) Confluence of business and operational realities 2) Explosive growth of enterprise data 3) Advent of advanced storage and networking technologies
Advancements are being made within the datacenter with respect to: 1) Consolidation 2) Virtualization
Cloud Storage:An Attractive Alternative

3)
Improvements in management, utilization and efficiency
The above factors are creating early stages of private cloud offerings designed to provide a more holistic dynamic environment that can adapt to changing business needs
Public Cloud Offerings 1) An extension of and complement to private, internal cloud evolving within the datacenter
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Cloud Storage: An Attractive Alternative

2) Represent a set of alternatives that IT organizations can
leverage to address operational pressures( reporting, disaster recovery etc) and business pressures( reducing capital spending, developing more predictable operational expenditure) IDC predicts that the market for public cloud services will grow from $16.5 bn in 2009 to $ 55.5 bn in 2014 Today, public cloud services consist largely of software as a service (SaaS), with platform as a service (PaaS) and infrastructure as a service (IaaS) growing with respect to customer interest and adoption
IDC's Worldwide and Regional Public IT Cloud Services 20102014 Forecast, June 2010
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Cloud Storage(Contd)
Within the public cloud services offerings, elements of
infrastructure such as compute and storage are anticipated to be among the largest growth areas
Specifically, the use of storage in the cloud, fueled by data
protection services such as online backup and recovery, will continue to garner a great amount of interest and continued adoption
IDC expects the cloud-based backup and recovery
opportunity to grow from $724 million in 2009 to $2.5 billion in 2014

Interest in and Adoption of Cloud-Based Storage Services
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Into the Cloud: Not Without Concern

Organizations, ultimately need to ensure optimum levels of
control with respect to performance, reliability, efficiency, security, and service levels among applications and end users Significant level of investment is made to reach optimum levels of control within the datacenter The transformation to dynamic IT and the move to a private cloud delivery model are predicated on maintaining this control The concerns around maintaining control are intensified when organizations consider moving to a public cloud model
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Top Perceived Challenges for Cloud- Based Backup and Recovery
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Based on the survey results and other IDC research observations, these concerns can be classified into three broad segments: 1) Uncontrollability Security of data both in motion and at rest Manageability and timely retrieval of data among multiple locations 2) Unreliability Performance predictable access and fast data transfer Availability of services
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Uncertainty Complexity of choices, vendor lock-in, and pricing
3) Ability to integrate new public cloudbased offerings with
existing applications and processes
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The Service Provider Ecosystem

No one service provider can deliver a holistic offering that
will entirely address all of these concerns

End-user concern will be addressed and alleviated only
within a collaborative ecosystem

Ultimately, the ecosystem of service providers working
with complementary technology and solutions providers can provide a faster, more secure, more reliable, and potentially less expensive public cloud experience
The Service Provider Ecosystem

The experience should be centered on the following benefits:
1) Peace of mind by maintaining options for cloud users and
control of data, metadata, and encryption keys

2) Predictability by guaranteeing local access, minimizing the
impact of network on performance, and enabling quick recovery

3) Practicality by integrating cloud solutions with existing
data management and protection applications and strategies

Riverbed Technology
Is a worldwide supplier of integrated WAN optimization
solutions It provides a full portfolio of platforms and services that work together to meet IT requirements for more reliable and costeffective enterprise wide access to data and applications
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Riverbed Technology
Whitewater Cloud Storage Accelerator
Riverbed has a successful history of providing network acceleration and optimization technologies for applications over a WAN Whitewater brings these optimization benefits to storage. Particular focus on data protection including backup and recovery, replication, and elements of disaster recovery Whitewater appliance improves efficiency and the administrative experience while reducing risk
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Riverbed Technology
Whitewater Cloud Storage Accelerator Riverbed has partnered with key storage service providers such as EMC, AT&T, and Amazon They have embraced opportunity to optimize the transfer of data between the third-party provider location and the enterprise organization's datacenters Whitewater appliance integrates with existing backup applications such as IBM Tivoli Storage Manager, Symantec NetBackup etc and improves the performance of these applications without the need to reconfigure
Riverbed Technology
Whitewater Cloud Storage Accelerator In essence, the Whitewater appliance simply allows the existing backup application to recognize the cloud as an alternative target In addition, the appliance offers advanced features for both data in flight and data at rest, such as deduplication and advanced security encryption SSL v3 for data in flight and 256-bit AES encryption for data at rest
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Benefits of Whitewater
Peace of Mind
Predictability Practicality
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Challenges/Opportunities
Along the path toward making cloud a practical part of an IT strategy, organizations must keep in mind the following: Adopt cloud in a piecemeal fashion 1) Cloud will make sense for newer network-centric organizations or business units within large organizations such as media/entertainment 2) Data protection services such as cloud-based backup and recovery are an appropriate beginning 3) End users and technology suppliers will benefit from not biting off more than they can chew
Challenges/Opportunities
Organizations
and solutions providers to engage with professional services to help end users navigate through the transformation to cloud Cloud will impact the way IT departments are organized. end users will need to adjust purchasing and management environments, while providers will need to adjust go-to-market and sales strategies
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Conclusion
IT executives and administrators are under mounting
pressures to create a more dynamic IT environment that can rapidly respond to changing business requirements and operational demands Consolidation, virtualization within the datacenter, service oriented model, and shared and efficient infrastructure offered by an expanding group of service providers have spawned an expanding class of cloud based IT delivery alternatives Enterprise IT organizations will migrate to appropriate cloud services over time
Conclusion
Components of storage such as backup and recovery will be an
early, natural fit along this evolution For many, the move to a public cloud delivery model is predicated on maintaining an optimum level of control An ecosystem of service providers working with complementary technology and solutions providers can provide a faster, more secure, more reliable, and potentially less expensive public cloud experience The Riverbed Whitewater cloud storage accelerator plays a key role in fulfilling the overall cloud experience
01/03/2012
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MICS Assignment C

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Submitted To: Dr Ashok Wahi

Submitted By: Aprajay Minocha 11609137 R3

data management challenges for enterprises

enabled IT companies to take advantage of cloud-based IT services

Learning Objectives (Contd)

The Evolution of IT in the Modern Datacenter

in the way IT is managed and delivered

business and operational considerations

an increasing amount of pressure to respond to the new set of requirements

The Evolution of IT in Modern Datacenter

The Evolution of IT in Modern Datacenter

The Evolution of IT in Modern Datacenter

The Evolution of IT in Modern Datacenter

for power and cooling

The Evolution of IT in Modern Datacenter

services that fulfill more stringent application and user requirements

Cloud Storage: An Attractive Alternative

Cloud Storage:An Attractive Alternative

Improvements in management, utilization and efficiency

Cloud Storage: An Attractive Alternative

opportunity to grow from $724 million in 2009 to $2.5 billion in 2014

Interest in and Adoption of Cloud-Based Storage Services

Into the Cloud: Not Without Concern

Top Perceived Challenges for Cloud- Based Backup and Recovery

Into the Cloud: Not Without Concern

Into the Cloud: Not Without Concern

existing applications and processes

The Service Provider Ecosystem

will entirely address all of these concerns

within a collaborative ecosystem

The Service Provider Ecosystem

control of data, metadata, and encryption keys

impact of network on performance, and enabling quick recovery

data management and protection applications and strategies

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