Professional Documents
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SYNOPSIS
OF
Project On
IKSL
Submitted By Atish Kr. Roy Guided By: Mr. Deepak Choudhary Master Degree of Business Administration MBA(2010-2012)
INTRODUCTION
The mission of IFFCO Kisan Sanchar Limited (IKSL) is to(a) Empower farmers and people living in rural India with pertinent and high quality information and services, through highly affordable communication network and rural friendly technologies in a sustainable manner. (b) Towards this, to forge partnerships and alliances to work concertedly to develop content and services which will improve decision making in all spheres of life by people living in Indian villages.
Telecommunications is a fastest growing arena to transform Indian rural landscape. In the recent years, it has demonstrated its potential to play a vital role in contributing to the empowerment of people living in Indian villages. Indian Farmers Fertiliser Cooperative Limited (IFFCO), together with telecom giant Bharti Airtel and Star Mobitel, has promoted IFFCO KISAN SANCHAR LTD (IKSL) as a joint venture. Airtel has extended its network backbone to IKSL and also provide a sustainable income generating business opportunity to Cooperative Societies. In this model, the telecom products of Airtel are made available to farmers and people living in villages through cooperative societies. The same SIM Card which is used for communication, is turned into a powerhouse of knowledge for empowering people living in villages through relevant & pertinent information which is being provided by IKSL through Value Added Service (VAS).
Performance For the Fininacial Year Apr 09 - Mar 2010 Marketing Performance:
ITEM
Actual
4,011,642 35589 188.73
Particulars
No. of States Covered No. of Zones in States Content Managers Experts on Panel Total messages broadcast Questions on Helpline Feedback Phone In Expert Programs(+) Quizzes (+)
Mr. S.Srinivasan Name Designation Mr. Rakesh Kapur Managing Director Mr. S.Srinivasan Chief Executive Officer Mr. Manish Trehan Chief Operating Officer Mr. Umesh Wahi J.GM Finance Dr. G.C. Shrotriya Advisor (Content) Mr. Ashok Bala National Sales and Marketing Head
PRODUCT OF IKSL
Iffco Kisan Sim Card IKSl's Special Services for People Voice Messages Helpline Call Back Facility Other Pragrammes Promotion of communities and Farmers Clubs