History

The brand The drink was was first trademarked made in the on June 16, 1890s by 1903. There pharmacist have been many Pepsi Caleb variants Bradham in produced New Bern, over the North years since Carolina. 1898. Pepsi has been bringing fun and refreshment to consumers for over 100 years.

1946-Sugar Crisis

After WW 2 ,Pepsi bought Sugar Plants in Cuba

1923Bankruptcy

1993-Syringe in Diet Pepsi In 1993, PepsiCo (Pepsi),celebrating their 95th anniversary and with their reputation and high integrity The first complaint regarding a syringe was announced on June 10, 1993

Fluctuating Sugar Prices After WW1, Assets were sold to Mr. Roy C Marginal

PEPSI MARKETING STRATEGY

Charitable and educational purposes
Pepsi focusing sport personalities E.g.. Shahid Afridi, David Backhem
Provides funding for disaster response and rebuilding activities.

Pepsi focusing more on celebrities

Pepsi searching talents ,Talent hunt in Pakistan

Strengths

1. Branding 2. Diversification 3. Distribution

Weaknesses

1. Overdependence on Wal-Mart 2. Overdependence on US Markets 3. Low Productivity

Opportunities

1. Broadening of Product Base 2. International Expansion 3. Growing Savory Snack and Bottled Water market in US

Threats

1. Decline in Carbonated Drink Sales 2. Intense Competition 3. Potential Disruption Due to Labor Unrest

Acquisitions and divestments

History of

Coca-Cola was founded in May 1886 by Dr. John Pemberton originally called as Pembertons French Wine Coca

Coca-Cola was first sold to the public in Atlanta at Jacobs Pharmacy

Only 9 servings of the soft drink were sold each day for eight months

It was incorporated as coca-cola company in 1892

Going global

Focusing on quality

targeting young minds

Change of bottle designs

Strengths
Worlds largest brand Large scale of operations Robust revenue growth in three segments

Weaknesses
Negative publicity Sluggish performance in North America Decline in cash from operation activities

Opportunities
Acquisitions intense competition Growing bottled water market Has sufficient capital to expand

Threats
Intense competition Depending on bottling partners Sluggish growth of carbonated beverages

Partners in Business Partners in Progress

Bottlers

Government and Suppliers Education and Philanthropy

Partners in Life

PORTFOLIO
Product Innovation Advertising Promotions

PLANET
Disaster Relief Wellbeing

Education and Literacy

Environmental Stewardship and Conservation

CompetItors
The biggest competitor of coke is Pepsi

Pepsi is often second to coke in terms of sales, but outsells in some localities

In India, coca-cola ranked third behind the leader, and local drink Thumps Up. However, the coca-cola company purchased Thumps Up in 1993. As of 2004, Coca-cola held a 60.9% market share in India.

There are other local brands also which compete coca-cola

Criticism on coke

Criticism in India Middle east rumors Adverse effects on health