PRESENTATION ON ACC CEMENT

PRESENTED BY: HARPREET KAUR (2147) RAJESH YADUVANSHI (2146)

INTRODUCTION
Indias foremost cement manufacturer with a countrywide

network of factories and marketing offices. It has been a pioneer and trend-setter in cement and concrete technology. It is among the first companies in India to include commitment to environment protection as a corporate objective. ACC Limited is the largest producer of cement in India based in Mumbai. It's registered office is called Cement House. It is located on Maharishi Karve Road, Mumbai. On 1 September 2006 the name of The Associated Cement Companies Limited was changed to ACC Limited. The company is only cement company to get Super brand status in India.

HISTORY
In 1936 ten cement companies belonging to Tatas,

Khataus, Killick Nixon and F. E. Dinshaw groups merged to form a single entity, The Associated Cement Companies. Sir Nowroji B Saklatvala was the first chairman of ACC. The first board of directors had some prominent industrialists - J R D Tata, Ambalal Sarabhai, Walchand Hirachand, Dharamsey Khatau, Sir Akbar Hydari, Nawab Salar Jung Bahadur and Sir Homy Mody.

Board of Directors
Mr N. S. Sekhsaria Chairman Mr Paul Hugentobler Deputy Chairman Mr Kuldip K Kaura Chief Executive Officer & Managing Director Mr S M Palia Mr Naresh Chandra Mr Markus Akermann Mr M L Narula Mr D K Mehrotra Mr R A Shah Mr Shailesh Haribhakti Mr Aidan Lynam Mr Sushil Kumar Roongta

ACHEIVEMENTS
Established in year 1936 as a result of a merger of 10 existing companies. 1947 - Indias first indigenous cement plant, designed and built by ACC at Chaibasa 1956 - Pioneered bulk cement distribution at Okhla, Delhi. 1961 - First production of slag cement in India at above plant (Okhla), Delhi. 1965 - Commenced a Central Research Station at Thane. 1979 - Award of management contract for Yanbu (Saudi Arabia). 1993 - Pioneered Commercial Ready Mix Concrete in Mumbai, India. 2004 - ACC named Indias only Super Brand in cement sector.

AWARDS
Indira Gandhi Memorial National Award
SWORD of Honour FICCI Award Good Corporate Citizen Award ACC tops cement industry in Karmayog CSR rating

SUBSIDIARY COMPANIES
Bulk Cement Corporation (India) Limited:
Year of Incorporation: 1992-93 Business: Pioneering of bulk handling facility funded by World Bank.

Located at Kalamboli, Mumbai Lucky Minmat Private Limited: Year of Acquisition: 2007 Business: Limestone mining. Location Sikar district, Rajasthan ACC Concrete Limited: Year of Incorporation: 2008 [ACC transferred the RMX business] Business: Ready Mix Concrete. 29 plants located pan India

Types of cement produced In India

Ordinary Portland cement (OPC)
Portland Pozzolana Cement (PPC) White Cement

Portland Slag Cement (PSC)

Specialized Cement Rapid Hardening Portland cement Water Proof Cement

PRODUCTION PROCESS
Raw Material Preparation
Raw Grinding Pyro processing

inish Grinding and Distribution F

DISTRIBUTION CHANNELS

OVERSEAS SUPPLIERS
ACC has also extended its services overseas to the Middle East, Africa, and South America, it has provided technical and managerial consultancy to a variety of consumers, and also helps in the operation and maintenance of cement plants abroad.

VISION
To be one of the most respected companies in the India; recognized for challenging conventions & delivering on our promises.

CORPORATE SOCIAL RESPONSIBILITY

Education & Training ACC supports 66 Govt. schools

in backward districts. Operates 16 schools wherein 10,000

students receive education. ACC runs 2 technical institutes at Kymore (MP) and Jamul (Chhattisgarh). Health: ACC has come out to provide support to state and national health initiatives such as the eradication of malaria, dengue fever. Disaster relief: ACC and its employees make timely contribution to help in any national disaster. This is done both at the corporate level, by local units and employees. Apart from the Kargil cause, collective contributions by way of cash, food and clothing has been sent to help victims of calamities .

SWOTANALYSIS OF ACC CEMENT

STRATEGY IS A PATTERN IN A SERIES OF DECISIONS OR ACTIONS. - HENRY MINTZBERG (1994)

SWOT Analysis explores the relationship between the environmental influences and the strategic capabilities of an organization compared to its competitors. The importance of SWOT is revealed by the value of the strategies it generates. A SWOT item that generates no strategies is not important.
STRENGTHS.

It is having a good image and brand loyalty among consumers. Service is good Perceived to be of very superior quality cement when compared to others Selling form the very first day the shop came in to being & sells easily They have same price prevailing for wholesale at dealers/stockiest retailers end.

WEAKNESS.

The competitors are doing much promotional activity rather than ACC Limited thats why it facing more problems in selling of product in the market. Lack of awareness program for consumers.

OPPORTUNITY.
Rapid growth is taking place in Bihar and Madhya Pradesh. People are opting for more stable structures and intensive use of cement is taking place, even government is spending heavily on infrastructure projects. Thus, this is the right time to fully tap these markets. As Indian core industry is also growing , it is having a good future. Foreign direct investment in infrastructure sector going to increase in coming years, which will increase the demand of cement. Roads are undergoing through the transformation process through which the traditional method of road building will be replaced by modern concrete roads.

THREATS: Large number of players in cement industry makes it more competitive for ACC to carefully price its product and at the same time satisfy its dealers and customers. Players such as Jaypee Cement, Prism Cement, and Birla Samrat are eating up considerable market share. Due to Indias exponential growth many new international cement companies are expected in coming years which will bring a tide of change and can start price war. The emergence of small players in this market may increase the competition and start the malpractices, and heavy discounts to retailers. They can also influence many retailers by giving better profit margin, and other Benefits.

ACC Dealers in Ludhiana

PYARE LAL BOOTA CHAND 9814722051 GREWAL TRADING CO. 9417045219

WAHEGURU ENTERPRISES 9814035707 SHINE CEMENT STORE 9888830352

DHINGRA ENTERPRISES

SHIBA TRADERS
H.S SACDEVA & SONS

9417261075

9815612467
9316650191

SALES VOLUME
Millions Tonnes
22 21.5 21 20.5 20 19.5 19 18.5 18 18.9 20 21 21.5 21.3

17.5
2006 2007 2008 2009 2010

PROFIT BEFORE TAX & PROFIT AFTER TAX

2500 2000 1500 Profit Before Tax 1000 500 0 2006 2007 2008 2009 2010

Profit After Tax

MAJOR COMPETITORS
Ultratech Gujrat Ambuja Jaypee India Cement J.K Group Birla Corporation

Market Share Of Different Companies in 2011

Names
Ultratech ACC Ambuja JayPee India cement

Percentage
18.3 10.3 9.6 6.7 5.1