Group Members: Atika Fatima Mahrukh Mansoor Salman Qamar Shehr Bano Yawar Waleed Ahmed

Definition

Its other names

 Whether to go for online selling or not?

 To find out the impact of virtual supermarket in Pakistan To know that how rapidly the concept of virtual supermarket is getting popularity in Pakistan To find out problems faced by people in shopping online. To find out benefits that virtual supermarket provide to people To know the time period it will take for a common to accept the concept.

 Ho= People are not willing to shop online in Virtual Markets. H1= People are willing to shop online in Virtual Markets.

The major Independent Variables studied include: Age Income Accessibility of internet Personal Convenience Online security Product delivery The Dependent Variable includes Willingness to adopt Virtual Shopping

Descriptive Research Primary Data and Secondary Data Target Population Middle, Upper Class aware of use of a computer Sampling Methodology Convenience Sampling Online Snowball Effect

Sample Size Sample size is of 100 was chosen to answer Questionnaires Field Work Physical Online Data Validation Validation criteria were built into the statistical model Blank and Multiple responses ignored Combinations of questions used to evaluate hypothesis result

 Standard editing and coding procedures were used. The computer program used was Microsoft Excel and SPSS (Statistical Package for the Soc.ial Sciences) software.

 There was no way that we could ensure that all respondents understood each question in its essence and that they responded without any bias. There are certain inherent limitations that are associated with convenience sampling. Due to the reason above, it must be noted the research concluded does not cover all the potential areas because of the small sample size. Due to time constraint our research is limited to certain geographical location thus does not cover the whole population. Another hindrance was non-response from subjects.

 Ho= People are not willing to shop online in Virtual Markets. H1= People are willing to shop online in Virtual Markets. Accept H1, reject H0.

 Based on this conclusion, it is highly recommended that companies get more involved in catering online customers. The scope for shopping in virtual markets is high particularly in our times, and this opportunity must not be lost. Virtual markets must also find means and methods of providing more security to online buyers and provide guarantees which eradicate the fears of online fraud and crimes.