PTR 1013

INTRODUCTION TO TOURISM AND HOSPITALITY INDUSTRY

CHAPTER 1:
OVERVIEW OF HOSPITALITY INDUSTRY

CONTENT
1.1 THE SCOPE OF THE HOSPITALITY INDUSTRY 1.2 THE CHARACTERISTICS OF THE HOSPITALITY INDUSTRY 1.3 CORPORATE PHILOSOPHY 1.4 CAREER DIRECTIONS IN THE HOSPITALITY INDUSTRY

1.1 THE SCOPE OF THE HOSPITALITY INDUSTRY

Hospitality industry is the oldest industry in the world. People needs rest, accommodation and food when the journey. Local community started open the house, stall and kitchen to fatigue wanderers and traders. So, it was start and sparked services industry which known as HOSPITALITY INDUSTRY.

Hospitality -derived from hospice; house of rest -Hospitality refers to

business which related to accommodation, tourism, entertainment & recreation, transport, flight service, luxurious ship, train, vehicle rent & visit operator / 'tour operator'.

-Example of hospitality industry: Hotels Restaurant Travel agent

-practice service -display good attitude and friendly to guest to make satisfy and guest taste.

1.2 THE CHARACTERISTICS OF THE

HOSPITALITY
Guest satisfaction

Intangible

CHARACTERISTIC
Inseparability

Perishibility

GUEST SATISFACTION
agent always try to give the guest satisfaction, which leads to guest loyalty and profit. Eg: Hilton hotel

INTANGIBLE
The product is for the guests use only, not for possession.

Eg: He cant enter the room before make the payment.

INSEPARABILITY Its refer to production and consumption. All accommodation already provided but yet still request extra facility. Eg: extra pillows, mattress

PERISHABILITY The product cannot save for tomorrow if not finish to sold to the customer. Eg: 1400 rooms 1200 = sold 200 = unsold (loss)

1.3 CORPORATE PHILOSOPHY

Current philosophy has changed from: - managers' planning -organizing -implementing and measuring to managers' counseling associates - giving the resources -helping how to give good services in the industry. The changes happen due to increase in productivity Eg: Genting Highlands Management

1.4 CAREER DIRECTIONS IN HOSPITALITY

INDUSTRY
Tourism

Business In Travel Agency Accredited Tourist Guide Event Manager Booking And Ticketing Officer Recreation Officer Front Office Employee Tourism Teacher / Lecturer

& Catering
Chef Hotel Manager Restaurant Manager Food and Beverage Manager Front Office Supervisor Housekeeping Hotel and Catering Teacher / Lecturer

Hotel

THE END!!!