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COLOR
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What Is Color?
In 1666, English scientist Sir Isaac Newton discovered that when pure white light passes through a prism, it separates into all of the visible colors. Newton also found that each color is made up of a single wavelength and cannot be separated any further into other colors. Further experiments demonstrated that light could be combined to form other colors. For example, red light mixed with yellow light creates an orange color. A color resulting from a mix of two other colors is known as ametamer. Some colors, such as yellow and purple, cancel each other out when mixed and result in a white light. These competing colors are known as complements.

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COLOR PSYCHOLOGY

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CoolColors
Cool colors tend to have a calming effect. At one end of the spectrum they are cold, impersonal, antiseptic colors. At the other end the cool colors are comforting and nurturing. Blue, green, and the neutrals white, gray, and silver are examples of cool colors. In nature blue is water and green is plant life - a natural, life-sustaining duo. Combine blues and greens for natural, watery color palettes. Heat up a too cool color palette with a dash of warm colors such as red or orange. If you want warmth with just a blue palette, choose deeper blues with a touch of red but not quite purple or almost black deep navy blues. Cool colors appear smaller than warm colors and they visually recede on the page so red can visually overpower and stand out over blue even if used in equal amounts. 7/12/12

Blue

Blue is described as a favorite color by many people and is the color mostpreferred by men. Blue calls to mindfeelings of calmness or serenity. It is often described as peaceful, tranquil, secure, and orderly.

Blue can also create feelings ofsadness or aloofness. Blue is often used to decorate offices because research has shown thatpeople are more productive in blue rooms.

Blue is one of the most popular colors, but it is one of theleast appetizing. Some weight loss plans even recommend eating your food off of a blue plate. Blue rarely occurs naturally in food aside from blueberries and some plums. Also, humans are geared to avoid foods that are poisonous and blue coloring in food is often a sign of spoilage or poison. 7/12/12 Blue can alsolowerthe pulse rate and body temperature.

Purple

Purple is the symbol ofroyalty and wealth.

Purple also representswisdom and spirituality.

Purple does not often occur in nature, it can sometimes appearexotic or artificial.

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Green

Green is a cool color thatsymbolizes natureand the natural world. Representstranquility, good luck, health, and jealousy. Researchers have also found that green can improve reading ability. Some students may find that laying a transparent sheet of green paper over reading material increases reading speed and comprehension.

Green has long been asymbol of fertilityand was once the preferred color choice for wedding gowns in the 15th-century. Even today, green M & M's (an American chocolate candy) are said to send a sexual message. Green is often used in decorating for itscalming effect. For example, guests waiting to appear on television programs often 7/12/12 a green room to relax. wait in

White

White...is not a mere absence of colour; it is a shining and affirmative thing, as fierce as red, as definite as black White representspurity or innocence.

White is bright and cancreate a senseof space or add highlights.

White is also described ascold, bland, and sterile. Rooms painted completely white can seem spacious, but empty and unfriendly. Hospitals and hospital workers use white to create a sense of sterility.

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WarmColors
Warm colors rev us up and get us going. The warmth of red, yellow, or orange can create excitement or even anger. Warm colors convey emotions from simple optimism to strong violence. The neutrals of black and brown also carry warm attributes. In nature, warm colors represent change as in the changing of the seasons or the eruption of a volcano. Tone down the strong emotions of a warm palette with some soothing cool or neutral colors or by using the lighter side of the warm palette such as pinks, pale yellows, and peach.

Warm colors appear larger than cool colors so red can visually overpower blue even if used in equal amounts. Warm colors appear closer while their cool counterparts visually recede on the page. 7/12/12

Yellow

It stands for the sun. -Vincent Van Gogh

Yellow is a bright that is often described ascheery and warm.

Yellow is also themost fatiguing to the eyedue to the high amount of light that is reflected. Using yellow as a background on paper or computer monitors can lead to eyestrain or vision loss in extreme cases.

Yellow can also createfeelings of frustration and anger. While it is considered a cheerful color, people are more likely to lose their tempers in yellow rooms and babies tend to cry more in yellow rooms.

Yellow can alsoincrease the metabolism. 7/12/12

Orange

Orange is acombination of yellow and redand is considered an energetic color. Orange calls to mind feelings ofexcitement, enthusiasm, and warmth. Orange is often used todraw attention, such as in traffic signs and advertising.

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Pink

Pink is essentially a light red and is usuallyassociated with love and romance. Pink is thought to have acalming effect. One shade known as "drunk-tank pink" is sometimes used in prisons to calm inmates. Sports teams sometimes paint the opposing teams locker room pink to keep the players passive and less energetic. While pink's calming effect has been demonstrated, researchers of color psychology have found that this effect only occurs during theinitial exposureto the color. When used in prisons, inmates often become even more agitated once they become accustomed to the color.

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Red

Red has guts .... deep, strong, dramatic. A geranium red. A Goya red ... to be used like gold for furnishing a house ... for clothes, it is strong, like black or white. - Valentino

Red is a bright, warm color that evokesstrong emotions.

Red is associated withlove, warmth, and comfort.

Red is also considered an intense, or even angry, color that createsfeelings of excitement or intensity.

Consider how red is used inlanguage: redneck, red-hot, redhanded, paint the town red, seeing red

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Brown

Brown is a natural color that evokes a sense of strength and reliability. Brown can also create feelings of sadness and isolation. Brown brings to mind feeling of warmth, comfort, and security. It is often described as natural, down-to-earth, and conventional, but brown can also be sophisticated.

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Black

Black is real sensation, even if it is produced by entire absence of light. The sensation of black is distinctly different from the lack of all sensation. -Hermann von Helmholz

Blackabsorbs all lightin the color spectrum.

Black is often used as asymbol of menace or evil, but it is also popular as an indicator of power. It is used to represent treacherous characters such as Dracula and is often associated with witchcraft.

Black is associated withdeath and mourningin many cultures. It is also associated with unhappiness, sexuality, formality, and sophistication.

In ancient Egypt, black representedlife and rebirth.

Black is often used in fashion because of its slimming quality. 7/12/12

Color Psychology as Therapy

Several ancient cultures, including the Egyptians and Chinese, practicedchromotherapy, or using colors to heal. Chromotherapy is sometimes referred to as light therapy or colourology and is still used today as a holistic or alternative treatment. In this treatment:
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References

www.about.com

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